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Digital Cinema Technology Oct. 22, 2014
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# 1939 Baird

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Park Ridge, N.J., —Jul 3, 2008

Sony Pictures Entertainment to Distribute “Hancock” in 4K Resolution to Select Theaters in the United States

The growing list of feature-length motion pictures to be distributed in 4K resolution now includes “Hancock,” the new action-comedy movie starring Will Smith.

The Sony Pictures Entertainment movie, which opens in the U.S. and worldwide on July 2, will be shown in 4K resolution on more than 20 screens using Sony’s 4K digital cinema projection systems.

The movie will also be available as a 4K DCP file for playback in 2K-equipped theaters.

“The digital cinema industry no longer sees 4K as a future technology,” said Andrew Stucker, director of digital cinema industry relations for Sony Electronics. “Exhibitors are realizing that 4K is a reality now, for enhancing their customers’ experiences and expanding their business.”

All of the “Hancock” 4K screenings will be shown using Sony’s SRX-R220 model digital cinema projectors. The units, which are engineered for DCI-compliance, are Sony’s newest 4K system, with 18,000 lumens, designed specifically for movie theater projection.     

More information about SXRD 4K digital cinema systems is available online at www.sony.com/digitalcinema.

About Sony Digital Cinema:
Sony Digital Cinema combines a full range of Sony technologies, alternative content offerings, training and service to provide a broad range of solutions for exhibitors. The world’s leading manufacturer of commercially available 4K resolution digital cinema projection systems, the group also offers Sony’s TMS (theatre management system); digital signage hardware, software and content development; security systems and Network Operations Centre (NOC) services for the exhibition community. 
Sony Digital Cinema Directory page Sony Digital Cinema Web Site
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