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# 1950 Theatre TV

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MISSISSAUGA, ON—Jul 10, 2008

IMAX Signs First Joint Venture Deal With One of Australia's Largest Exhibitors

Hoyts Cinemas Ltd. Doubles IMAX's Footprint in Australia with Four Joint Venture Locations

IMAX Corporation (NASDAQ:IMAX; TSX:IMX) and Hoyts Cinemas Ltd., one of the largest exhibitors in Australia, today announced a joint venture agreement to install four IMAX(R) theatres in the cities of Perth, Melbourne and Sydney. The deal marks the Company's first international joint venture deal featuring the Company's new IMAX(R) Digital theatre system and doubles IMAX's footprint in Australia. To date, IMAX has signed contracts for more than 180 IMAX(R) Digital theatre systems, with approximately 50 scheduled to be installed by the end of 2008.

Under the terms of the joint venture agreement, IMAX and Hoyts Cinemas will share in the cost and profitability of the new theatres. The first three theatres will be installed at the Entertainment Quarter 12 in Sydney, the Highpoint 17 in Melbourne and the Carousel 16 in Perth. These openings are scheduled to coincide with the Australian launch of Harry Potter and the Half Blood Prince in December of this year. The fourth theatre will be installed in Melbourne in 2009.

"IMAX is a widely recognized and very successful brand in Australia, and we are excited to open these locations in partnership with IMAX to offer our customers the world's most immersive cinema experience," said Delfin Fernandez, CEO of Hoyts Cinemas. "IMAX theatres offer a cinematic experience that people can't get at home or in a conventional theatre, and this unique offering has proven to drive incremental attendance at the multiplex. Additionally, the IMAX Digital projection system eliminates the need for film prints, which significantly lowers operating costs and enables us to offer our customers a wider range of IMAX content."

"Entering into a partnership with one of the largest exhibitors in Australia is a fantastic way to initiate our international JV business, and it adds to the momentum of our overall digital growth strategy," said IMAX's Co-Chairmen and Co-CEOs, Richard L. Gelfond and Bradley J. Wechsler. "Hoyts is a top-notch exhibitor with a commitment to innovation and expansion, and we believe this partnership will strengthen our presence in the region."

The highly anticipated IMAX Digital projection system further enhances The IMAX Experience(R) and helps drive profitability for studios, exhibitors and IMAX theatres by eliminating the need for film prints, increasing program flexibility and ultimately increasing the number of movies shown on IMAX screens.

IMAX's film slate for the remainder of 2008, 2009 and 2010 includes:

The Dark Knight - Warner Bros. Pictures - July 18, 2008
Madagascar 2: Escape 2 Africa - DreamWorks Animation - November 7, 2008
Harry Potter and the Half Blood Prince - Warner Bros. Pictures - November 21, 2008
Under the Sea 3D - Warner Bros. Pictures - February, 2009
Monsters vs. Aliens 3D - DreamWorks Animation - March, 2009
Hubble 3D (working title) - Warner Bros. Pictures - February, 2010
How to Train Your Dragon 3D - DreamWorks Animation - March, 2010
Shrek Goes Fourth 3D - DreamWorks Animation - May, 2010

About Hoyts Corporation Pty Ltd:
Hoyts currently operates a total of 55 multiplexes and 448 screens in Australia and New Zealand. Hoyts also owns and operates Val Morgan cinema advertising, the largest cinema advertising company in Australia and New Zealand; Hoyts Distribution, one of the key independent film distributors in Australia and New Zealand; and Oovie, Australia’s leading DVD Kiosk rental business. 
Hoyts Corporation Pty Ltd Directory page About IMAX Corporation: IMAX, an innovator in entertainment technology, combines proprietary software, architecture and equipment to create experiences that take you beyond the edge of your seat to a world you've never imagined. Top filmmakers and studios are utilizing IMAX theatres to connect with audiences in extraordinary ways, and, as such, IMAX's network is among the most important and successful theatrical distribution platforms for major event films around the globe.  
 
IMAX is headquartered in New York, Toronto and Los Angeles, with offices in London, Tokyo, Shanghai and Beijing.  As of September 30, 2015, there were 1,008 IMAX theatres (887 commercial multiplexes, 19 commercial destinations and 102 institutions) in 66 countries. On Oct. 8, 2015, shares of IMAX China, a subsidiary of IMAX Corp., began trading on the Hong Kong Stock Exchange under the stock code "HK.1970."
IMAX Corporation Directory page
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