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Santa Clara, CA—Jul 11, 2008

Theaters Prepare for 3D ‘Journey’ with New Technology Installations

NEC, RealD, Ballantyne/Strong Bring 3D Capabilities to Multiple US Theaters in Anticipation of Warner Bros. Pictures/New Line Cinema’s, Walden Media’s Journey to the Center of the Earth

NEC Corporation of America, RealD 3D, and Ballantyne of Omaha’s Strong Digital Systems and Strong Technical Services units have recently teamed to provide the latest in digital 3D projection capability to multiple US theaters. This latest wave of upgrades to RealD digital 3D was driven by theater owners wanting to capitalize on the introduction of the July 11, 2008 release of Journey to the Center of the Earth from Warner Bros. Pictures/New Line Cinema and Walden Media. Journey will be the first live-action narrative 3D film and the widest RealD digital 3D film released to date. While the film will also be screened in 2D cinemas, exhibitors are looking to the increased attendance and revenue delivered by RealD 3D–equipped screens.

“Ballantyne of Omaha /Strong Cinema Products is an industry leader in projection systems and trusted partner of Great Escape Theatres,” said Chance Ragains, chief operating officer, Great Escape Theatres. “They have partnered with NEC to provide top-quality, NEC STARUS digital projectors and with RealD 3D to provide state-of-the-art digital 3D cinema. As we started the transition to digital projection with 3D capability, it only made sense to go with a company with a history of delivering a first-class product with the service, support and technology partners to back it up.”

NEC and RealD 3D contributed to the cinema experience at the premiere of Journey to the Center of the Earth. Held at the Mann Village in Los Angeles on June 29, 2008, the premiere was shown using an NEC STARUS™ NC1600C digital cinema projector and the RealD Cinema system with RealD XL technology. NEC STARUS digital projectors deliver superior quality with precise 2K resolution and high contrast images. RealD XL is the only digital 3D technology which can reach screens as large as 60 feet with a single projector.

“RealD is a global leader in 3D cinema and NEC has a legacy of creating world-class, award-winning digital display, projector and server technologies,” said John Wilmers, president and CEO, Ballantyne of Omaha, Inc. “Partnering with RealD and NEC allows us to deliver a turnkey, state-of-the-art digital cinema and 3D solution within very stringent timelines to meet our customers’ exhibition needs. We’re proud to play a role in enabling theater-goers to visit the center of the earth in an immersive 3D experience.”

Today’s digital 3D, created by RealD 3D, is a next-generation technology which has been hailed as the most important innovation in cinema since the advent of sound and color. Leading filmmakers, including Robert Zemeckis, Peter Jackson, Steven Spielberg, James Cameron, and George Lucas, have embraced 3D as an integral part of making movies today. In March 2008, DreamWorks Animation SKG announced that its entire future film slate would be made and released in 3D, beginning with the March ’09 release of Monsters vs. Aliens. Disney/Pixar announced the following month that all future animated films from the studio would be 3D as well.

NEC's STARUS product line is based on advanced DLP Cinema® technology from Texas Instruments® to enable theaters to deliver stunning digital images, regardless of screen size, while simplifying theatre management and reducing costs. All NEC's digital cinema projectors meet Digital Cinema Initiatives (DCI) specifications for performance and reliability, meeting the requirements of the cinema industry today.

“RealD’s role as a 3D innovator maps directly to NEC’s overall heritage and commitment to innovation, particularly in the digital cinema market,” said Jim Reisteter, general manager of Digital Cinema Division, NEC Corporation of America. “And, Strong’s dedication to this market as well as technical knowledge make them a critical partner to NEC’s continued growth in the North American digital cinema market.”

“NEC’s ability to provide a comprehensive suite of high quality, innovative solutions to the theater industry and Strong’s consulting and installation expertise are key components of the RealD 3D platform,” said Joe Peixoto, president, Worldwide Cinema, RealD. “We’re excited about our ongoing relationships with NEC and Strong. They’ve contributed significantly to our ability to supply exhibitors – and moviegoers – with the absolute best 3D cinema experience.”

The Digital Cinema Division of NEC Corporation of America leverages NEC’s world-class expertise in visual display products, IT infrastructure and integration services to develop specialized solutions for the delivery and management of digital content. By combining the expertise of movie-making professionals with the technological innovation of NEC, the Digital Cinema Division delivers all-encompassing digital cinema and in-theatre advertising solutions that meet the requirements of the entertainment industry.

NEC Digital Cinema Contacts: North America and South America
NEC Display Solutions of America 
Phone: 630-467-3000 

Sales: Jim Reisteter 
General Manager, Digital Cinema Division 
Phone: 818-557-2500 

Marketing: Danielle Moore
Channel Marketing Manager
Phone: 630-467-3309

Public Relations: Shelby Eversole
Digital Marketing Specialist
Phone: 630-467-4367

Europe, Middle East, Africa
NEC Display Solutions Europe Gmbh 
Phone: 49(0)89-99 6990 

Public Relations: Ann Kjellser 
PR Manager EMEA 
Phone: 46 72 162 8719 

Sales: Mark Kendall 
Senior Manager, Digital Cinema 
Phone: 44 118 969-1352 

Marketing: Gerd Kaiser 
Product line manager, Large Venue Projectors 
Phone: 49(0)89 99 699-623 

NEC Display Solutions, Ltd. 
Phone : 0120-610-161 (Customer Support Center) 
      *9:00-18:00 except Saturday/Sunday/National holidays 

NEC Solutions (China) Co., Ltd. 
Phone  +86-10-5934-2885 

Australia, New Zealand
NEC Australia Pty Ltd 
Phone: +61 3 9262 1111 

Thailand, Malaysia, Philippines, Vietnam, Myanmar, Kambodia, Brunei
Goldenduck Group 
Phone:  +66 2887 8807 

Hong Kong, Macau, Taiwan
Strong Westrex, Inc. 
Phone: +852 2827 8289 

India, Sri Lanka, Pakistan, Bangladesh, Nepal
Real Image Media Technologies Pvt. Ltd. 
Phone: +91 44 42041505 

South Korea
Hyosung ITX Co., Ltd. 
Phone: +82 2 2102 8591 

*Web Site of NEC DLP Cinema Projectors 
Logo: NEC Digital Cinema About NEC Digital Cinema: Combining advanced DLP Cinema® projectors with reliable multiplex and screen servers, NEC Display Solutions’ Digital Cinema Projector Series offers the most comprehensive digital cinema solution on the market today. These 3D-capable models enable theaters to deliver stunning digital images regardless of screen size, while simplifying theater management and reducing costs. All of NEC's digital cinema projectors meet DCI specifications for performance and reliability, meeting the requirements of today’s cinema industry. NEC also offers full digital signage solutions, highlighted by its award-winning 32”-98” LCD displays, multimedia projectors and desktop monitors for lobbies, concessions and concourses. NEC Digital Cinema Directory page NEC Digital Cinema Web Site About RealD: RealD (NYSE: RLD) is a leading global licensor of 3D technologies. RealD's extensive intellectual property portfolio is used in applications that enable a premium 3D viewing experience in the theater, the home and elsewhere. RealD licenses its RealD Cinema Systems to motion picture exhibitors that show 3D motion pictures and alternative 3D content. RealD also provides its RealD Display, active and passive eyewear, and RealD Format technologies to consumer electronics manufacturers and content producers and distributors to enable the delivery and viewing of 3D content.  RealD's cutting-edge 3D technologies have been used for applications such as piloting the Mars Rover.  RealD was founded in 2003 and has offices in Beverly Hills, California; Boulder, Colorado; London, United Kingdom; Shanghai, China; Hong Kong; and Tokyo, Japan. RealD Directory page About Ballantyne Strong Inc.: Ballantyne Strong Inc. is a provider of digital cinema projection equipment, screens and services as well as specialty lighting equipment. The Company supplies major and independent theater chains, top arenas, theme parks and architectural sites around the world. Ballantyne Strong is a value added reseller of major brands that include BARCO, NEC, Doremi, GDC, USL, Dolby and QSC. Excellent products coupled with Strong Technical Services providing installation, integration, NOC (Network Operation Center) and field service. Ballantyne Strong a true turn-key provider for sales and service to cinema chains of all sizes. Ballantyne Strong Inc. Directory page
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