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# 1943 Eidophor

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Los Angeles—Jul 17, 2008

Cinepolis and RealD 3D Announce Exclusive Digital 3D Partnership

500 new RealD 3D screens coming to leading circuit; huge expansion of 3D cinema into Mexico, Central America, and South America

Morelia and Santa Fe, Mexico- based Cinepolis, Inc, the world's fifth largest cinema exhibitor, and RealD 3D, the global leader in 3D, announced today that Cinepolis will add 500 RealD 3D screens to its circuit.

The rollout of these 500 RealD 3D screens has already begun with six new screens installed for the release of Journey to the Center of the Earth, and will continue through 2010. The partnership makes RealD the exclusive choice of Cinepolis for digital 3D and creates a strong platform in the market for the upcoming slate of over thirty major studio 3D releases in 2009 and 2010. 

"We are in the midst of a defining moment in movie going history," said Jeffrey Katzenberg, CEO of DreamWorks Animation. "This massive expansion of screens into the critical markets of Central and South America is a giant leap forward for Cinepolis, RealD and all content creators who are committed to the worldwide deployment of digital 3D."

"We are thrilled with the support and commitment Cinepolis has made towards 3D entertainment and RealD," said Anthony Marcoly, President, Walt Disney Studios Motion Pictures International. "We look forward to bringing our next Disney Digital 3D animated release, BOLT, to their cinemas this Christmas season as well as many others during the coming years."

"Cinepolis confirms its commitment to innovation and client service by placing its confidence on 3D technology. As a company that has always been at the forefront in market innovation and new products and services, Cinepolis is proud to join forces with RealD. We believe this cutting-edge technology represents the future of the exhibition business and with this deal Cinepolis moves ahead in the very competitive Latin American market," said Miguel Mier, COO of Cinepolis "We are thrilled to be the choice of Cinepolis for premium digital 3D," said Michael Lewis, chairman and CEO of RealD. "This partnership marks an expansion of the RealD 3D platform into one of the world's strongest movie markets, as 3D continues to be a truly international phenomenon."

RealD's next-generation 3D experience has garnered over 90% of the global market for 3D cinema, with RealD 3D theaters in 25 countries with over 70 exhibition partners. Cinepolis, with theaters in Mexico, Guatemala, Costa Rica, Panama, El Salvador, and Colombia, welcomed 91 million moviegoers through the doors of its theaters in 2007.

About RealD: RealD (NYSE: RLD) is a leading global licensor of 3D technologies. RealD's extensive intellectual property portfolio is used in applications that enable a premium 3D viewing experience in the theater, the home and elsewhere. RealD licenses its RealD Cinema Systems to motion picture exhibitors that show 3D motion pictures and alternative 3D content. RealD also provides its RealD Display, active and passive eyewear, and RealD Format technologies to consumer electronics manufacturers and content producers and distributors to enable the delivery and viewing of 3D content.  RealD's cutting-edge 3D technologies have been used for applications such as piloting the Mars Rover.  RealD was founded in 2003 and has offices in Beverly Hills, California; Boulder, Colorado; London, United Kingdom; Shanghai, China; Hong Kong; and Tokyo, Japan. RealD Directory page About Cinépolis:
Cinépolis is the world’s 4th largest movie theater circuit, operating more than 4,661 screens in 13 countries and serving more than 262 million patrons annually. Cinépolis operates under four different brands that span across the ultra premium to the extreme value segments. It was the first cinema exhibitor in the world to pioneer the concept of premium and luxury movie theaters via its Cinépolis VIP brand. Cinépolis aspires to provide its patrons the best overall experience in filmed entertainment and employs a global workforce of approx. 37,156 people to support its mission. Founded in 1971, Cinépolis headquarters are located in Morelia, Mexico.

Cinépolis Directory page
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