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BEIJING, CHINA—Aug 8, 2008

Christie Selected for Beijing Summer Games

Displays Dynamic Visual Effects For Opening Ceremony

Christie, a global leader in visual solutions for business, entertainment and industry, is pleased to announce the Christie Roadster S+20K and Christie CP2000-ZX models were selected to project dynamic visuals for the opening ceremony at the 2008 Beijing Summer Games.  The ceremony was held on August 8, 2008, just after 8:00pm China Standard Time in the Beijing National Stadium and featured the most complex and extensive use of projected visuals in the history of the sporting event.
 
 “This is the first time that we have used such a massive number of projectors for the opening ceremony – a combination of approximately 150 Christie Roadster S+20K and Christie CP2000-ZX models, with brightness levels up to 20,000 ANSI lumens,” comments Sha Xiaolan, chief lighting designer, Olympics Opening and Closing Ceremony Committee.  “As the projected visuals played a pivotal role in the opening ceremony, the visual solution was also the most extensive and complicated in the history of the Games.  Christie projectors maintained their excellent performance and reliability from day one of the rehearsal, right through to the live event.”  

The three-and-a-half-hour opening ceremony included four parts: opening addresses; performances; entrance of athletes; and lighting of the main flame.   Centered on the theme of “Civilization and Harmony,” the extravagant performances were designed by renowned film director, Zhang Yimou, and aimed to convey the “conception of harmony from an international perspective.”   In order to uphold the artistic integrity and complex design elements for the show, the projection technology needed to endure rugged use, as well as high temperature and humidity levels.
 
Working together with Wincom Technology Development Co., Ltd., one of Christie’s most valued and prominent Business Products partner in China, 84 Christie Roadster S+20K 3-chip DLP® projectors were provided for the spectator area in the newly-constructed Beijing National Stadium. These incredibly bright projectors, outputting 20,000 ANSI lumens, are the de facto standard for rental/staging with a rugged design for durability and ease of operation.
  
Adding another creative element to this spectacular event, Christie partnered with Beijing Time Antaeus Media Tech. Co., Ltd., to provide 63 Christie CP2000-ZX models for the ceremonies – the brightest all-in-one digital cinema projector in its class.  The unique performance using Christie’s acclaimed DLP Cinema® projectors, was the first-of-its-kind and illustrated the flexibility of Christie’s range of visual solutions.  Following the ceremonies, the projectors will be deployed in theaters across China, as the country continues to expand its conversion from film to digital.

 “It is an extreme honor to be a part of the world’s greatest sporting event and to project stunning visuals for the ‘One World One Dream’ vision of the 2008 Beijing Games,” comments Jack Kline, president and COO, Christie Digital Systems USA, Inc.  “Our commitment to innovation in projection technology has brought Christie to the forefront of some of the highest profile events in the world.   Our passion is to deliver purpose-built visual solutions to help our customers achieve their unique goal of artistic expression.”
To ensure exceptional image quality for the live event, Christie’s engineering team performed extensive testing off-site to verify conformance with all visual parameters set by the Games’ audio/visual committee.  The projectors were also tested under extreme temperature and humidity levels to ensure optimal performance and reliability in the hot and humid Beijing summer climate.  The technical team also spent more than two months on-site at the Beijing National Stadium working with the visual department daily on the installation and fine-tuning prior to the Games.

 “The 2008 Beijing Summer Games opening ceremony was one of the most spectacular events ever produced.   The technical requirements were highly complex due to the large number of performers, the venue’s design and the extensive use of visual arts, performing arts, music and dances,” adds Lin Yu, vice president, Christie Asia Pacific. “Additionally, because the event was broadcast live around the world, there was no room for error.  Our tailored visual solution was able to bring larger-than-life images flawlessly to the viewers, and help ensure the success of this historic event.”

Christie projectors will also be used for the closing ceremony on August 24, 2008 as well as the Beijing 2008 Paralympics Opening and Closing Ceremony on September 6th and 17th, 2008 respectively.

Christie Contacts:
Dave Paolini
Manager, Media and Public Relations
PH: +1 519-749-3127

Logo: Christie About Christie: Christie Digital Systems USA, Inc. is a global visual technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images. Christie Directory page Christie Web Site
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