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# 1933 Sanabria

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Istanbul, Turkey—Aug 19, 2008

Eurasia Cinemas B.V. Enter Exclusive 5-Year Deal with XPAND for 3D Digital Theatres Circuit

XPAND, the international leader in 3D Digital experiences and technology platforms, today announced they’ve entered a five year exclusive deal with Eurasia Cinemas, 88% shareholder of AFM Cinemas, Turkey’s only publicly held entertainment company and cinema mogul, owning and operating approximately 176 screens in ten cities.  Spanning two continents across Europe and Asian side of the Bosporus, the prestigious group is widely known for their innovative and progressive cinemas expansion.

The agreement, which calls for more than 15 screens initially, is in association with Eurasia Cinemas B.V., part of an alliance with A1 Group (subsidiary of Alfa Group Consortium), one of Russia’s largest privately owned financial firms, which include all 13 Kronverk locations with 80 screens across the region.  Combining the prosperity of Russia and Turkey, this powerful cinema circuit has plans for further development across several territories and their approach to cinema enterprise is just the beginning of several phases to strengthen and maintain their leading position in the industry.

XPAND has taken a commanding lead throughout Europe in the 3D technology race by delivering superior stereoscopic active technology, which envelopes a highly sophisticated infrared 3D system, and is the core of many developing 3D platforms under the brand of XPAND products.  Delivering reliable Active Glasses technology, images on the screen achieve 3D intensity with flicker free realism. As the most adaptive and utilitarian system on the market, the Eurasia Cinema B.V. partnership further confirms the commitment to the guest experience.

“This is our most exciting new partnership and has validated our brand-worthy reputation with such an esteemed and cutting-edge circuit,” says Maria Costeira, CEO of XPAND.  “It’s an extreme honor to be working with AFM, Eurasia and Kronverk Cinemas and we look forward to our long-term relationship in the 3D global movement.  Our respective companies share the same philosophy as visionaries and accurately depicts our common goals.”

AFM Cinemas has consistently been at the forefront of the cinema business in Turkey for over 40 years.  “Eurasia Cinemas will continue its cutting-edge presence with exclusive partners like IMAX and THX to deliver only the best to our audiences, so we’re honored to be associated with XPAND to develop our screens in digital 3D, which we’ve determined is the correct approach in providing high quality solutions,” says Fatos Kiziltas, COO of Eurasia Cinemas.  “We want to reinforce our leadership position in the region from Turkey to Russia with our selected partners and we’re very pleased to start adding XPAND 3D auditoriums commencing with two of our cinemas in Moscow and St. Petersburg, believing this will drive incremental economic returns at these locations.  We look forward to offering moviegoers in our cinemas across Turkey, Russia and all other countries the excellence of XPAND’s 3D digital experience and are very excited about the beginning of a long-term cooperation with XPAND.”

Eurasia Cinemas B.V. and XPAND will present the most optimal 3D experience to their audiences, supported by a host of newly produced Hollywood and independent studios content, becoming the latest trend in 3D movie-going entertainment.  Further enhancing the XPAND experience, the company will introduce this Fall/Winter, their newly designed glasses that are both sleek and contemporary and will house additional technology devices that will provide every exhibitor a long-life and cost-effective 3D product.

About XPAND: XPAND 3D is the global leader in 3D technologies for cinema, with systems used by almost 10,000 3D cinemas in more than 50 countries. XPAND 3D is also the 3D solution of choice for home, business, post-production, education, military, medical, and professional 3D applications. XPAND 3D designs, manufactures, and OEMs, a range of consumer electronics 3D solutions that are driving the 3D revolution. XPAND is committed to advancing the state-of-the art in technology to provide consumers, businesses, educators and medical professionals with the comprehensive advantages of stereoscopic 3D. XPAND provides glasses on a linear scale from the most advanced and feature-packed, for sophisticated surgical, training, and home theater, to more ruggedized and affordable for cinema and mass-market use. X6D Limited is a global company whose products and services are marketed under the XPAND brand name. XPAND Directory page About Kronverk Cinemas: Kronverk Cinemas is in the top 5 in Russia today and the leading multiplex chain in St. Petersburg. Kronverk was acquired by Alfa Group in February 2006 and now operates 13 modern theatres with 80 screens located in St. Petersburg, Moscow, Murmansk and Magnitogorsk. Kronverk Cinemas Directory page About Eurasia Cinemas B.V.: Eurasia Cinemas B.V. is a newly founded Dutch legal entity, established to consolidate all Alfa Groups cinema assets.  Eurasia Cinemas is already 100% shareholder of Kronverk and 51.91% shareholder of AFM.  Eurasia Cinemas, with its combined 43 theaters and 256 screens, is the largest cinema chain in Turkey-Ukraine-Russia region.  By new investments, Eurasia Cinemas plans to expand into Russia, Ukraine, Kazakhstan, Azarbajan and other markets. Eurasia Cinemas B.V. Directory page About AFM Cinemas Inc.: Founded in 1965, AFM Cinemas Inc., Turkey’s largest cinema circuit, has always been the industry pioneer.  With 42 years of existence in the market, AFM Cinemas owns 30 theatres with 176 screens in 10 different cities nationwide.  Besides being the only chain with exclusive rights of THX systems and IMAX technologies, AFM is also the first and the only entertainment company listed on the Istanbul Stock Exchange since October 2004.  First concept of VIP cinema, Worlds The Longest Movie Watching Record organization, Istanbul and Ankara AFM International Independent Film Festival , one of Turkey’s premier festivals, are among AFM’s firsts. For more information: www.afm.com.tr AFM Cinemas Inc. Directory page
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