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# 1938 Baird

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Los Angeles—Sep 2, 2008

NATO’s Cinema Buying Group Inks Major 3D Deal with RealD

Cinema Buying Group (CBG), a buying program for independent theaters administered by the National Association of Theatre Owners, today announced an agreement with RealD, the world’s largest digital 3D experience provider. The agreement brings next-generation 3D capability to CBG’s independent cinemas, currently totaling over 8,000 screens in the United States and Canada.

With CBG’s earlier announcement of Access Integrated Technologies, Inc. as its selected digital integrator, the essential ingredients for taking North American independent cinema operators into the digital era, including digital 3D capability, are now in place.

The new generation of digital 3D exemplified by RealD has been hailed as the most vital and exciting development in cinema since the advent of color film. Wayne Anderson, CBG’s managing director, said, “CBG is committed to bringing the best 3D experience possible to our members.

We are very pleased that we can offer a simple, affordable, and superior 3D experience to all of our cinema guests. As the penetration of digital screens grows, we anticipate RealD installations to top 1,000 among CBG members.”

Joe Peixoto, President, Worldwide Cinema, RealD, said, “We are very proud to add Cinema Buying Group to our family of exhibition partners. RealD has allowed both large and small exhibitors to take full advantage of next-generation 3D technology. The addition of CBG is further validation that 3D is here to stay. With over 30 3D titles already announced in the next three years, exhibitors and audiences can truly believe in the future of cinema.”

Kendrick Macdowell, NATO’s vice president and counsel to CBG, said, “CBG’s mission is to ensure a thriving community of independent exhibitors in the digital age. The RealD deal takes us a critical step forward in that mission. 3D capability, however, requires a digital projector and server. So it’s now incumbent on all the industry stakeholders, including studios, to get agreements in place that ensure access to affordable digital equipment for independent exhibitors.” The Cinema Buying Group, a NATO-administered program
About RealD: RealD (NYSE: RLD) is a leading global licensor of 3D technologies. RealD's extensive intellectual property portfolio is used in applications that enable a premium 3D viewing experience in the theater, the home and elsewhere. RealD licenses its RealD Cinema Systems to motion picture exhibitors that show 3D motion pictures and alternative 3D content. RealD also provides its RealD Display, active and passive eyewear, and RealD Format technologies to consumer electronics manufacturers and content producers and distributors to enable the delivery and viewing of 3D content.  RealD's cutting-edge 3D technologies have been used for applications such as piloting the Mars Rover.  RealD was founded in 2003 and has offices in Beverly Hills, California; Boulder, Colorado; London, United Kingdom; Shanghai, China; Hong Kong; and Tokyo, Japan. RealD Directory page About Cinema Buying Group: The Cinema Buying Group is a purchasing Co-op. We negotiate discounted prices on frequently purchased theatre supplies. We are non-profit, member owned and managed. Our sole existence is to benefit our member/stockholders. It is achieved by virtue of speaking for hundreds of their screens around the country. We have been created by a group of independent theatre owners who recognize that cost savings on theatre supplies is not available to smaller operators, unless, they pool their screen count and negotiate directly with manufacturers. Hence, the formation of the CBG. Cinema Buying Group Directory page
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