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# 1951 RCA

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Santa Monica, CA —Jan 13, 2003

China Film Group Adds Additional Avica FilmStoreTM Digital Cinema Players

Avica Technology Corporation announces that its FilmStoreTM Digital Cinema Players have been selected by the China Film Group as part of its second stage deployment of Digital Cinema screens throughout the People's Republic of China. Avica FilmStores were exclusively installed in the country as part of the first wave of China Film Group's scheduled 100-screen deployment last year.
 
All FilmStores deployed in China are being equipped with Avica's new Chinese language interface, allowing local theater personnel to easily operate and understand the system. The FilmStore platform has been updated to support localized user interfaces - a key component in Avica's commitment to the worldwide deployment of Digital Cinema.
 
These FilmStores will also support remote management capabilities over inexpensive dial-up modems for centralized system maintenance and support functions.
 
Additionally, all of the existing FilmStores in China, as well as those at the Hualong and Shanghai mastering facilities, are being upgraded with uncompressed audio support for all future cinematic releases, with both digital and analog outputs. The upgrades eliminate the need for theaters to install additional, expensive audio processing systems and decompression equipment; significantly reducing the overall per-screen cost of Digital Cinema systems.
 
"We are pleased that FilmStore continues as the server of choice worldwide and enjoys the widest installed base of any Digital Cinema server," said Andrew Maltz, CEO/President of Avica. "Avica's participation in China's Digital Cinema rollout has been very successful, and we are gratified that FilmStore has been selected for additional installations in the second phase of the deployment. We look forward to continued expansion into all international markets, especially with our new localized versions of the FilmStore interface," continued Maltz.
About Avica Technology Corporation : Avica is a leading provider of technologies and services for Digital Cinema post-production, distribution and exhibition. Avica's FilmStoreTM family of products handles content delivery and presentation for distribution networks; including encoding and encryption, packaging and distribution, security and all aspects of theatre management and screening. For additional information on Avica and its products visit http://www.avicatech.com. Avica Technology Corporation Directory page
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