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# Baird 1930

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Los Angeles—Nov 3, 2008

Dickinson Theatres Inks Deal with RealD

Dickinson Theatres today announced an agreement with RealD 3D, the world’s largest digital 3D experience provider.  The agreement brings RealD’s next-generation 3D capability to 100 Dickinson Theatres. 
 
“We are thrilled to bring our customers into the 21st Century 3-D technology as a partner with RealD”, said John Hartley, CEO and president of Dickinson Theatres.  “Beginning in January of 2009, there will be 13 films released in 3D technology.  We are proud to be a part of this exciting revolution in motion picture entertainment with Real D.”
 
Michael V. Lewis, chairman and CEO, RealD, said, “We are very proud to be a continued provider for Dickinson Theatres.  With all of the upcoming films to be released on the RealD platform, including Disney’s Bolt on November 21, this partnership ensures that exhibitors and audiences can truly believe in the future of cinema.”
About RealD: RealD (NYSE: RLD) is a leading global licensor of 3D technologies. RealD's extensive intellectual property portfolio is used in applications that enable a premium 3D viewing experience in the theater, the home and elsewhere. RealD licenses its RealD Cinema Systems to motion picture exhibitors that show 3D motion pictures and alternative 3D content. RealD also provides its RealD Display, active and passive eyewear, and RealD Format technologies to consumer electronics manufacturers and content producers and distributors to enable the delivery and viewing of 3D content.  RealD's cutting-edge 3D technologies have been used for applications such as piloting the Mars Rover.  RealD was founded in 2003 and has offices in Beverly Hills, California; Boulder, Colorado; London, United Kingdom; Shanghai, China; Hong Kong; and Tokyo, Japan. RealD Directory page About Dickinson Theatres: Entertaining audiences in the Midwest for 90 years, Dickinson Theatres continues to provide motion picture excellence with quality presentations and superior customer service. Ron Horton, the new President & CEO is continuing to lead the company into the digital age. The company currently operates 18 theatre locations with 210 screens across 7 states. With unlimited projected growth, stability in operations and a never-ending pursuit to please customers, Dickinson Theatres strives to be the premier movie exhibition company in the Midwest. The fundamental goals of the company rests in the enduring mission statement: "Dickinson Theatres is dedicated to serving customers as we would our own families –in an environment of trust, innovation and fun." Dickinson Theatres Directory page
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