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# 1950 Theatre TV

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Los Angeles—Nov 18, 2008

Bob Mayson Appointed Managing Director of RealD Europe Ltd.

RealD Opens London Office to Service European Partners
RealD, the worldwide leader in 3D, announced that it has opened the doors to its first European office, located in London. Bob Mayson, as the newly appointed Managing Director of RealD Europe Ltd., will lead a European team to oversee sales, customer service and operations. 
 
A native of Leeds, England, Mayson comes to RealD after many varied roles with Kodak. From consumer marketing in Europe to his most recent as General Manager and VP of Digital Motion Imaging, in this role he managed Kodak's global Digital Cinema and post production business. After working and living in Los Angeles since 1994, he makes the trek back to his homeland to take up this exciting new position.
 
“I have been a supporter and believer in RealD since I saw the first demonstrations of what has now become the market leading solution of choice for cinemas all over the world,” said Mayson. “The excitement about digital 3D is fueled by the growing list of content.  The formation of RealD Europe Ltd. gives us the opportunity to focus on further developing this lucrative market.”
 
“Following on the success of North America, having a European presence is a natural evolution for RealD,” stated Michael V. Lewis, chairman & CEO of RealD.    “Currently, with exhibition partners in 13 countries and over 600 committed European screens we can’t think of anyone better than Bob to manage our operation, and look forward to working closely with him in the coming months to ramp up our London office.”
 
RealD’s next generation 3D experience has garnered more than 90% of the global market for 3D cinema.  Currently, with over 100 exhibition partners, more than 5,500 worldwide screens are committed to install RealD’s platform.
About RealD: RealD (NYSE: RLD) is a leading global licensor of 3D technologies. RealD's extensive intellectual property portfolio is used in applications that enable a premium 3D viewing experience in the theater, the home and elsewhere. RealD licenses its RealD Cinema Systems to motion picture exhibitors that show 3D motion pictures and alternative 3D content. RealD also provides its RealD Display, active and passive eyewear, and RealD Format technologies to consumer electronics manufacturers and content producers and distributors to enable the delivery and viewing of 3D content.  RealD's cutting-edge 3D technologies have been used for applications such as piloting the Mars Rover.  RealD was founded in 2003 and has offices in Beverly Hills, California; Boulder, Colorado; London, United Kingdom; Shanghai, China; Hong Kong; and Tokyo, Japan. RealD Directory page
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