Find Companies:
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Digital Cinema Technology Sep. 30, 2016
Please Login
Login/Signup
Sponsors

RSS News
RSS Info About RSS

Member
logo
logo
logo
logo
logo

# 1936 Scophony

Skip Navigation LinksStart / Menu > Find Press Releases > Full Press Release
New York—Dec 16, 2008

Sony Teams with Fox Sports to Simulcast Live 3D Coverage of Fedex BCS Championship Game at CES and Theaters

3ality Digital to Provide Digital Production, RealD to Co-Sponsor CES Presentation and Cinedigm to Deliver Satellite Distribution and Nationwide Network of Theaters
Sony Electronics is teaming with FOX Sports and an all-star roster of technology providers to deliver the first live 3D presentation of next month’s college football FedEx Bowl Championship Series (BCS) National Championship Game between the University of Florida and University of Oklahoma. The announcement was made here during the Sports Video Group annual League Technology Summit. 

The Jan. 8 game will be shot using 3ality Digital’s image-capture technology and transmitted live via Cinedigm’s CineLive™ satellite distribution network from Dolphin Stadium in Miami to an event sponsored by Sony in the Paris Hotel and Casino’s RealD-equipped Theatre des Arts in Las Vegas, where more than 1,200 invited guests will view the game live in 3D during the annual Consumer Electronics Show. 

Sony is providing its SXRD® 4K projection technology at the Paris Hotel and Casino for this special 3D presentation, which will be broadcast in conventional HD by FOX Sports. RealD is a co-sponsor of this theater presentation with Sony. RealD’s 3D system in the Theatre des Arts – including eyewear, screen and filtering technology -- was specifically built and customized for the SXRD 4K projection system. 

“This event at the Paris Hotel is a perfect showcase for 4K technology,” said Alec Shapiro, senior vice president of Sony Electronics’ Broadcast and Production Systems.  “4K technology was designed with enough flexibility to show superb-quality 2D or 3D content in the highest resolution available -- for motion picture releases, live events or other forms of alternative content, delivering benefits to everyone, from the movie-going consumer to theater owners.”

The Sony projectors’ 4K resolution is derived from a pixel matrix of more than 4,000 horizontal pixels, delivering more than four times the resolution of high-definition televisions used in home theater systems. The projectors have a strong track record of success in live 3D theater presentations, delivering similar simulcasts in 2007 for the NBA All-Star Game as well as an NBA regular season game. 

“The live broadcast to the Paris Hotel and to movie theaters across the nation is the latest example of how we can deliver our programming to audiences in new and exciting ways,” said Jerry Steinberg, senior vice president of field operations and engineering for FOX Sports. “3D technology holds unlimited potential for the future of both sports broadcasting and live event production.” 

For the broadcast, 3ality Digital will employ Sony HD cameras specially modified for stereoscopic production and transmission of the game. According to the company, the 3ality Digital technology allows a camera operator to shoot in a style similar to traditional 2D with pan-tilt-zoom control, and provides continuously self-correcting software to deliver high-quality stereoscopic imaging. 

3ality Digital’s image capture systems integrate with existing broadcast equipment for pixel-perfect 3D imagery, and its image processing software enables accurate 3D image transmission through existing satellite systems, the company said. The feed is then transferred to the Cinedigm satellite network, which will broadcast the signal nationally to Cinedigm-enabled theaters. In the theater, RealD’s 3D stereoscopic Cinema System will enable the audience to view the game in 3D. 

"Sports broadcasts are ideal for 3D presentation, especially in a theater, where fans can gather and participate in the atmosphere of the event with the feeling of truly being there,” said Sandy Climan, CEO of 3ality Digital. “This game may end up being a landmark in college sports history.” 

According to Michael Lewis, chairman and CEO of RealD, “This event brings together all the necessary elements to create a truly immersive 3D broadcast. The success of recent box-office hits in 3D and the strong schedule of future releases highlight the fact that this is an experience that movie-goers crave. We look forward to continuing this evolution of the entertainment experience by delivering more live sports and other events to our theater partners.” 

In addition to the theater at the Paris hotel, Cinedigm will broadcast the game to its network of 80 additional digitally enabled theaters across the United States. 

Said Bud Mayo, chairman and CEO at Cinedigm, “Our 3D live distribution to theaters on Cinedigm’s nationwide network is now a reality that will greatly enhance the in-theater experience for consumers, while creating more opportunities for venue owners, broadcasters and the entire sports/entertainment industry.” 

Gamecreek Video will provide its high-definition mobile video production unit for the game, working with the 3ality Digital camera rigs and image processing systems on-site in Miami.
Logo: Sony Digital Cinema About Sony Digital Cinema:
Sony Digital Cinema combines a full range of Sony technologies, alternative content offerings, training and service to provide a broad range of solutions for exhibitors. The world’s leading manufacturer of commercially available 4K resolution digital cinema projection systems, the group also offers Sony’s TMS (theatre management system); digital signage hardware, software and content development; security systems and Network Operations Centre (NOC) services for the exhibition community. 
Sony Digital Cinema Directory page Sony Digital Cinema Web Site
Similar Press Releases
More PR About: 3D Event Cinema More
More Sony Digital Cinema Press Releases: Sep 16, 2016 Sony Names Kevin O’Connor Director of Simulation and Entertainment Group Jun 23, 2016 Sony 4K Projectors Star at VUE Entertainment’s Latest Multiplex Opening Jun 22, 2016 Sony Digital Cinema 4K and MPS Agree Proposed Integration of the New OnCinema Platform with Sony Theatre Management Systems Jun 20, 2016 Power of Four, Ultimate Large Screen Solution: Cinecitta’ Multiplexkino Nuremberg Trials Awe-Inspiring 4K Projection System for Premium Large Format Theatres Jun 20, 2016 Omniplex Cinema Group Installs Eight 4K Projection Systems at its Newest Site in Northern Ireland Jun 17, 2016 Brilliant Pictures on Every Screen: Brand-New Dual Projection Solution Launched in Europe Apr 11, 2016 The Picture’s Clear for Exhibitors with an Eye on Bigger Profits Mar 1, 2016 National Theatre Live, Vue Entertainment and Sony Digital Cinema 4K Confirm Hangmen Is Next Production to Get the 4K Treatment Feb 16, 2016 Turkish Cinemagoers Enjoy the Best Pictures Jan 6, 2016 Broadway Kino Ramstein Installs Dual 4K Projection Solution Dec 17, 2015 Cine Center Is First Latin American Customer for Dual 4K Projection Nov 16, 2015 Mars Cinema Group Chooses Sony 4K Digital Cinema Providing Unmatched Image Quality to A Greater Number of Movie Goers Oct 27, 2015 The 24th James Bond Adventure, Spectre, Is Screened in 4K Using Sony SRX-R320 Dual Projection System at the World Premiere Oct 12, 2015 Alamo Drafthouse Grows 4K Estate with First US Installation of Sony Dual Projection Solution for Larger Screens Oct 6, 2015 AdHoc Studios is Spain’s first post-production customer for Sony SRX-R510P 4K projector Sep 28, 2015 Sony Digital Cinema 4K and ADDE Are Joining Forces to Distribute Sony 4K Projectors in France. Sep 24, 2015 dcinex/Ymagis Group Installs First Sony SRX-R515DS Dual 4K Projection Solution in Germany at Cinecitta’ Multiplexkino Nuremberg Jun 23, 2015 National Theatre Live’s The Beaux’ Stratagem and Hamlet to be broadcast in Sony 4K Jun 22, 2015 See the Contrast with Sony 4K at CineEurope Jun 22, 2015 National Amusements Installs New 4K Big-Screen Projection Solution More
©Copyright 2003 - 2016 WHMCC, LLC. All rights reserved.   | Contact | Terms of Use | Privacy Statement
banner