Ballantyne of Omaha,
Inc. (NYSE Alternext US: BTN), a provider of cinema equipment and services,
reported today that its cinema products distribution subsidiary, Strong Westrex
Company, Asia, has secured distribution rights for the NEC Starus™ Line of
digital cinema projectors from NEC Display Solutions, Japan for three additional
Asian territories. Strong Westrex Company, Asia has been granted a license to
distribute NEC’s digital cinema projectors in Singapore, Malaysia and Indonesia.
Strong Westrex will also provide sales training, service and support for all
digital cinema products sold in these three territories.
The new territories build upon Strong Westrex’s existing NEC Starus
distribution rights for Hong Kong, Macau and Mainland China, as well as
Ballantyne’s digital cinema projector master reseller agreement with NEC
Corporation of America for North and South America.
Ballantyne president and CEO, John P. Wilmers, commented, “These new
territories represent a market opportunity of approximately 1,300 cinema
screens, only a small number of which have already been converted to digital
cinema. We are pleased to expand our partnership with NEC to serve the needs of
customers in these countries as they move to digital projection technology.
Importantly, Strong Westrex maintains a 40+ year-old reputations for quality
cinema products and excellent customer service.”