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# Baird 1930

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Sacramento, CA—Mar 5, 2009

Sioux City, Iowa, Goes Digital with Barco

The First Digital Cinema Installation for the Main Street Theatres Exhibitor Features the Barco DP-2000 Digital Projector and Dolby® 3D Cinema
Digital Cinema pioneer Barco announced today that Main Street Theatres has selected Barco for their showcase auditorium at the Promenade Cinema complex in Sioux City, Iowa. The project is the first for the Omaha-based exhibitor, who owns and operates 37 screens at six locations throughout Iowa and Nebraska. In conjunction with Barco, the purchase was arranged through Roger Bockert of Heartland Theatre Services, the company who also installed the digital cinema systems.

This installation of the latest Barco and Dolby digital cinema technology will provide Northwest Iowa with the premier venue for Digital 3D entertainment. For the installation, a Barco DP-2000 projector was installed in Promenade Cinema’s largest auditorium, featuring a 45’ wide screen — just in time for the 3D release of Disney’s “Jonas Brothers 3D Concert Experience.” With the DP-2000, the Promenade Cinema will be able to show both 2D and 3D films, and will also be able to offer the region’s most unique digital theatre rental package for business, conferences and special events.

“For our customers, the wait has truly been worth it,” said Bill Barstow, owner of Main Street Theatres. “The DP-2000 features DLP technology, which offers flawless and pristine pictures, and coupled with Dolby 3D, every seat in the house can enjoy a great 3D experience. We’re the market leader in this region, and we went with Barco for two key reasons — the quality of the brand, and the quality of the people.”

“Main Street Theatres has been poised to jump into the digital marketplace, and we’re very pleased to see Barco is their projector of choice,” explained Terri Westhafer, Barco’s Director of Business Development for Digital Cinema. “I’ve always found Bill Barstow to be both an astute businessman and a theatre owner who’s very interested in maintaining a competitive edge in the marketplace. With the DP-2000, he’ll be providing his customers with exceptional entertainment experience, and we’re proud to be his partner in this exciting digital introduction.”
Barco Contacts:
Media Contacts:

Alison Maxson
Press and PR contact Americas
Barco NV
Telephone +1 916 471 6914
alison.maxson@barco.com

Stephanie Vlegels
Press and PR contact EMEA
Barco NV
Telephone +32 56 36 81 66
stephanie.vlegels@barco.com

Anna Miao
Press and PR contact APAC Growth
Barco NV
Telephone: +886 2 7715 0229
anna.miao@barco.com

Samira Tang
Press and PR contact Greater China
Barco NV
Telephone +86 10 5650 2098
samira.tang@barco.com
Logo: Barco Digital Cinema About Barco Digital Cinema: Barco, a global technology company, designs and develops networked visualization products for the Entertainment, Enterprise and Healthcare markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 3,300 employees worldwide. Barco posted sales of 1.029 billion euro in 2015. 

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Digital Cinema Directory page Barco Digital Cinema Web Site
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