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# 1939 Baird

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Cypress, Ca—Mar 11, 2009

Christie and Sonic Equipment Company Bring Digital Conversion Solutions to the Independent Theatre Market

The conversion to digital cinema by theatre operators throughout the United States continues and is gaining momentum as the 2009 schedule of 3D movies are released. With the soon to be released Monsters vs. Aliens (Dreamworks/Paramount), independent theatre operators have recognized the benefits of converting to digital cinema. Sonic Equipment Company, an authorized Christie cinema reseller, is equipping dozens of independent theatres across the U.S. Midwest with the latest Christie DLP Cinema® projectors with Brilliant3D™ technology which enables 3D content to be projected in full 2K resolution with the industry’s lowest operating costs.
 
Using Sonic’s Complete Digital Package, which offers financing options and a low cost Preventative Maintenance Service Program, theatre owners have found a high quality solution. “Christie offers us the best choices in technology, performance and reliability for our customers while also keeping prices affordable. Independent theatres are looking for the best deal with the most ‘bang-for-the-buck’ and have found it here with our package options,” says Eric L. Olson, director of operations, Sonic Equipment Company.
 
“Our install and service teams have stepped up to meet the growing demands of customers ready to convert their 35mm booths to digital. The relationship we have with Christie has helped to make it easier to sell lots of digital projectors and present the most compelling offer to our customers through training, product availability and their ongoing commitment to their re-seller network,” continues Olson.
 
Craig Sholder, vice-president of Entertainment Solutions at Christie, adds, “With exhibitors excited about bringing new movie experiences to audiences and more 3D Hollywood content slated for this year and next, we are excited to enable Sonic to bring the best digital experience to independent theatre operators throughout the U.S.” 
 
Introduced at ShowEast 2008, Christie’s Brilliant3D technology, available on all Christie CP2000 DLP Cinema projectors, delivers 33% more brightness for 3D than the competition, costs less to operate and uses a single lens solution regardless of the 2D and 3D movie formats. Christie digital cinema projectors are found in more than 60% of 3D digital theatres in North America.
 
Over the past few months, Sonic Equipment Company has converted dozens of screens to digital, and more are on the way, including:
 
Arkansas
Sun Valley Cinema 6 - Mountain Home, AR     
 
Kansas
Blair Theatre - Belleville, KS      
Derby Cinema, Derby, KS 
 
Missouri
B & B Theatres Festus 8 Cinema - Festus, MO     
B & B Theatres Liberty Cinema 12 - Liberty, MO
Great Eight Cinemas - Union, MO    
Sullivan Cinema 6 - Sullivan, MO 
 
Ohio
Athena Grand - Athens, OH     
 
Oklahoma
B & B Claremore Cinema 8 - Claremore, OK
 
Texas
Times Square Cinemas - Tyler, TX
Christie Contacts:
Dave Paolini
Manager, Media and Public Relations
PH: +1 519-749-3127

Sonic Equipment Company Contacts:
Megan Hageman
Sonic Equipment Company
800.365.5701
customerservice@sonicequipment.com
www.SonicEquipment.com
About Christie: Christie Digital Systems USA, Inc. is a global visual technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images. Christie Directory page Christie Web Site About Sonic Equipment Company: Sonic Equipment Company is a total sales, service, consulting, remodeling and new construction company for motion picture exhibitors as well as a leading source for the installation and service of digital equipment.  From building and equipping an entire theatre to diagnosing equipment problems, to finding and installing the replacement parts needed for customers’ projectors, Sonic Equipment Company has the resources, ability and desire to handle it all.  The firm has installed systems across the country in more than 35 states. Sonic Equipment Company Directory page Sonic Equipment Company Web Site
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