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# 1941 RCA

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Milwaukee, Wis—Mar 11, 2009

Marcus Theatres® Announces 13 New RealD Digital 3D Screens at Theatres Throughout the Midwest

Expansion increases locations offering popular digital 3D experience to 27

Marcus Theatres®, a division of The Marcus Corporation (NYSE: MCS), today announced plans to install 13 new RealD digital 3D systems at Marcus Theatres locations throughout the Midwest.  The company plans to install the 13 additional digital 3D systems in time for the March 27th opening of DreamWorks Animation’s first 3D release, Monsters vs. Aliens.  Advance 3D tickets for Monsters vs. Aliens will go on sale March 13 at all participating Marcus Theatres 3D locations.  With the addition of the 13 digital screens, Marcus Theatres will offer digital 3D at 27 of its locations in seven states.  
 
Bruce J. Olson, president of Marcus Theatres, said digital 3D is a growing force in the industry.  “With up to 14 digital 3D films scheduled for release in both calendar 2009 and 2010, this powerful technology has promising revenue potential.  We are very encouraged by attendance trends and digital 3D’s success to date has had a positive impact on our box office.”    
 
“The digital 3D experience is a much more dynamic form of movie entertainment.  Studios are dramatically improving the quality and making the experience even more interactive with outstanding graphics and life-like images that engage the viewer.  Audiences are delighted by the sensory experience of being enveloped into the motion picture,” added Olson. 

“The performance of films shown in RealD 3D is a bright spot for the entertainment industry, as the box office for 3D films has performed up to six-times better than the 2D versions of the same film,” said Michael V. Lewis, chairman and CEO of RealD.  “We look forward to our expanded relationship with Marcus Theatres as the company capitalizes on the added value of the RealD 3D experience.”

“Upcoming digital 3D titles include Ice Age 3: Dawn of the Dinosaurs, A Christmas Carol and Avatar, James Cameron’s first feature film since Titanic,” said Olson.  “With the new installations, approximately 90% of the communities we serve will be within a 30-minute drive from a Marcus digital 3D theatre location.  Many more Marcus Theatres guests will now be able to enjoy vibrant and realistic 3D images using the latest RealD digital technology.”

Olson said the agreement with RealD provides for the installation of an additional 12 digital 3D systems in the future.  The company installed its first 14 digital 3D systems in July 2008.

RealD will provide the equipment and glasses for the 13 new digital 3D systems.  The new RealD installations will be introduced at the following Marcus Theatres locations: 

New Locations

Wisconsin
Hollywood Cinemas, Grand Chute
South Shore Cinemas, Oak Creek
La Crosse Cinemas, La Crosse
Cedar Creek Cinemas, Wausau
Eastgate Cinemas, Madison
North Shore Cinemas, Mequon

Illinois  
Addison Cinemas, Addison 
Elgin Theatre, Elgin                                                      

Iowa
Coral Ridge, Coralville
Crossroads, Waterloo

Minnesota
Duluth 10 Theatre, Duluth                                            

Nebraska
Twin Creek Cinema, Bellevue

Ohio
Crosswoods Cinemas, Columbus

Existing 3D Locations

Wisconsin
Bay Park Cinemas, Green Bay                         
Point Cinemas, Madison
Marcus Cinema at the Renaissance, Sturtevant  Ridge Cinemas, New Berlin
Marcus Majestic Cinema, Brookfield
Menomonee Falls Cinema, Menomonee Falls

Illinois  
Gurnee Cinemas, Gurnee
Orland Park Cinemas, Orland Park                               

Minnesota
Oakdale Cinemas, Oakdale     
Parkwood Cinemas, Waite Park

Nebraska
Lincoln Grand Cinema, Lincoln 
Village Point Cinema, Omaha

Ohio
Pickerington Cinemas, Pickerington

North Dakota
Century Cinemas, Fargo

About RealD: RealD (NYSE: RLD) is a leading global licensor of 3D technologies. RealD's extensive intellectual property portfolio is used in applications that enable a premium 3D viewing experience in the theater, the home and elsewhere. RealD licenses its RealD Cinema Systems to motion picture exhibitors that show 3D motion pictures and alternative 3D content. RealD also provides its RealD Display, active and passive eyewear, and RealD Format technologies to consumer electronics manufacturers and content producers and distributors to enable the delivery and viewing of 3D content.  RealD's cutting-edge 3D technologies have been used for applications such as piloting the Mars Rover.  RealD was founded in 2003 and has offices in Beverly Hills, California; Boulder, Colorado; London, United Kingdom; Shanghai, China; Hong Kong; and Tokyo, Japan. RealD Directory page About Marcus Theatres: Celebrating its 80th anniversary in 2015, The Marcus Corporation is a leader in the lodging and entertainment industries, with significant company-owned real estate assets. The Marcus Corporation’s theatre division, Marcus Theatres®, currently owns or manages 675 screens at 54 locations in Wisconsin, Illinois, Iowa, Minnesota, Nebraska, North Dakota and Ohio. The company’s lodging division, Marcus® Hotels & Resorts, owns and/or manages 19 hotels, resorts and other properties in 10 states. The company is headquartered in Milwaukee, Wisconsin. Marcus Theatres Directory page
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