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# Baird 1930

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Paris—Mar 27, 2009

Cineville and Ymagis Close Deal on Conversion to Digital Cinema

CINEVILLE (a fully owned subsidiary of SOREDIC, one of the most important French exhibition and booking group based in Rennes), and YMAGIS, a deploying entity based in Paris, came to an agreement to progressively equip the group’s 103 screens with digital cinema. The first complexes will be equipped as early as first half 2009. CINEVILLE’s ambition is to get all its sites fully equipped as soon as possible. CINEVILLE will also get the required equipment to enable its sites to offer 3D screenings.

Furthermore, YMAGIS committed to provide financial and technical solutions to most of the exhibitors belonging to the CINEDIFFUSION booking network. YMAGIS will build customized solutions for each member of the network. This side of the agreement will involve 134 screens and 84 theatres.

All exhibitors in contract with YMAGIS under this scheme will benefit from the various services developed by the company, under preferential conditions:

-Financial contribution to the a DCI-compliant digital cinema equipment;
-Ymagis TCS, an integrated solution including a cinema central server, content storage capacity, cinema networking solutions and various software tools developed by Ymagis to allow the automation of each cinema; mail service on a dedicated encrypted network to secure KDM deliveries
-Ymaginet, a digital network designed and implemented by Ymagis to allow dematerialized transfer of digital files : ads, trailers and teasers, feature films;
-7/7 technical support , and a remote technical supervisory control of each projection equipment;
-Access to technical solutions for 3D projection at a reasonable cost;
-QuickDCP, a DCP creation service aimed at informing the audience;  
-Ymagis-DCP, an encoding solution embedded in the Ymagis-TCS servers (scheduled to be launched during the second quarter of 2009)
 
About CINEVILLE:
A 100% SOREDIC subsidiary, CINEVILLE SAS was created in 2004 to manage the cinemas owned by its head office and to develop new projects. Mainly based in the West of France (Brittany and Loire Valley), CINEVILLE manages 11 cinemas and their 88 screens.  The two sites managed by CINECRAN, a company jointly controlled by the Hoffmann family and SOREDIC, also joined the agreement. These two sites, Club in Saint-Brieux and Cinéland in Trégueux, represent 15 theaters and 2700 seats.   These sites attract together roughly 4 million spectators every year, 2,2 % of the French market.
 
About CINEDIFFUSION :
As a 100% SOREDIC’s subsidiary, CINEDIFFUSION SAS manages the booking of films for its members. The agreement gathers 265 screens, essentially based in Brittany and Pays-de-Loire.
These theaters clocked up 8,1 million entries in 2008, equivalent to 4,3 % of the French market.
Ymagis Contacts:
Pierre Flamant, CFO: 

Julien Bollee: 
Ymagis Web Site:
About Ymagis: Founded in 2007 and managed by professionals from cinema and high-tech industries, Ymagis SA is a leading company in Europe for digital services to the cinema industry. Ymagis, through its offices in 21 countries, provides services to producers, distributors of movies and alternative content, advertising sales agencies and cinema exhibitors. The company’s core business is structured around three main business areas: services to exhibitors (“Exhibitor Services”) and services to producer and distributors (“Content Services”), and finance solutions (“VPF Services”). The services to exhibitors cover sale and installation of equipment for cinemas, maintenance and online support services for digital projection equipment, sale and leasing of 3D glasses. The services to producers and distributors cover post-production of content as well as preparation and distribution of DCPs and KDMs. More information on the company can be found at http://www.ymagis.com Ymagis Directory page Ymagis Web Site
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