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# 1939 Format Debate

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Las Vegas—Mar 30, 2009

Dolby’s 3D Color Correction Solution Licensed to International Datacasting Corporation for 3D Live Events

Designed to deliver pristine 3D images for live events around the world
At ShoWest 2009 today, Dolby Laboratories, Inc. (NYSE: DLB), and International Datacasting Corporation (TSX: IDC) announced they have signed a licensing agreement to incorporate Dolby’s 3D color correction solution into IDC’s 3D live decoder hardware for live 3D content delivery to movie theatres. 
 
“Both IDC and Dolby recognize that great image quality is essential to the live 3D experience. By leveraging Dolby’s expertise in color correction, IDC’s 3D live products, developed with Sensio® Technologies, will take the 3D live experience to the next level,” said Ron Clifton, President and CEO of IDC. “
 
“Exhibitors around the world want to present pristine live 3D content, and with Dolby’s 3D color correction in IDC’s products, they will have the ability to present alternative content in Dolby® 3D,” said John Carey, Vice President, Worldwide Sales, Products and Services, Dolby Laboratories. “Both Dolby and IDC deliver innovative products for digital cinema, and this relationship reinforces our commitment to make the latest advancements available to our 3D exhibitors.”
 
IDC plans to integrate Dolby’s proprietary 3D color correction solution into its SuperFlex Pro Cinema 3D Live Decoder to deliver advanced image quality to movie theatres equipped with Dolby 3D Digital Cinema systems. In addition, Dolby plans to include network-integration capabilities to ensure correct control of the Dolby 3D system.
 
The Pro Cinema 3D Live Decoder was developed by IDC in conjunction with Sensio Technologies in order to expand IDC’s digital cinema suite of products used for file-based movie delivery. The Pro Cinema 3D Live Decoder allows the streaming of live alternative content to movie theatres via satellite.
Dolby Contacts: Sales:
SalesAdmin@dolby.com

Media Contact:
Joshua Gershman
Dolby Laboratories
415-645-5611
Joshua.gershman@dolby.com
Dolby Web Site:
Logo: Dolby Laboratories, Inc. About Dolby Laboratories, Inc.: Dolby Laboratories (NYSE: DLB) is the global leader in technologies that are essential elements in the best entertainment experiences. Founded in 1965 and best known for high-quality audio and surround sound, Dolby creates innovations that enrich entertainment at the movies, at home, or on the go. Dolby Laboratories, Inc. Directory page Dolby Laboratories, Inc. Web Site About International Datacasting Corporation: International Datacasting Corporation (TSX: IDC) is a global leader in digital content distribution for the world’s premiere broadcasters in radio, television, data and digital cinema. IDC offers a broad portfolio of advanced solutions including the STAR Pro AudioTM Solution, LASERTM Targeted Ad Insertion Platform, and the Digital TattooTM DTH Over IP Gateway. The company’s products and solutions are in demand for radio and television networks, targeted ad insertion, digital cinema, 3D live events, satellite newsgathering, sports contribution, VOD, and IPTV. IDC is headquartered in Ottawa, Canada, with regional offices in Arnhem, the Netherlands and in San Diego, California. The company has installations in over 100 countries, a service office in Taiwan, and an international network of value-added partners and resellers. International Datacasting Corporation Directory page
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