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# 1936 Scophony

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MORRISTOWN, NJ,—Mar 31, 2009

Cinedigm, NEC, Ballantyne Team to Bring Digital Cinema Systems to Theatre Operators Nationwide

Strong Technical Services Will Provide Additional Service Program to Exhibitors
Cinedigm Digital Cinema Corp. (NASDAQ: CIDM) (formerly AccessIT), together with Ballantyne of Omaha, Inc. (NYSE Amex: BTN) and NEC Corporation of America announced today the mutual signing of a Supply Agreement to offer NEC digital cinema systems to theatres nationwide. 
 
Under the agreement, NEC projectors would be sold to Cinedigm’s Phase 2 entity by Ballantyne pursuant to its Master Reseller agreement with NEC.  The agreement also includes a service program from Ballantyne’s Strong Technical Services (STS) subsidiary.  The service program provides exhibitors ongoing technical support and services including onsite installation and maintenance services.
 
“We are excited to have NEC, Ballantyne, and STS join us in our mission to digitally-equip theatres across the country,” said Bud Mayo, Chief Executive Officer of Cinedigm.  “Based on our strict internal screening process and their reputation in the field, we are confident that NEC, Ballantyne and STS will provide industry-leading equipment and excellent service and support to prospective clients, and we look forward to working together in the years ahead.”
 
Chuck Goldwater, President of Cinedigm’s Media Services Group added, “This agreement underlines Cinedigm’s commitment to providing comprehensive vendor neutral solutions to our exhibitor partners.  The addition of NEC, Ballantyne and STS to our roster of experienced vendor partners creates significant value for our clients by offering increased options and flexibility as they decide to convert to digital.”
 
“Ballantyne and STS are thrilled to team with Cinedigm to provide theatre owners the hardware, installation services, and training needed to create a seamless transition to digital operations,” stated John Wilmers, President and CEO of Ballantyne of Omaha. “We are confident exhibitor clients will be completely satisfied with our combined solution.”
 
“Cinedigm is the world’s leading provider of digital cinema technology and services and NEC is delighted to partner with them through Ballantyne in their ongoing rollout to theatres nationwide,” said Jim Reisteter, general manager, Digital Cinema Division, NEC Corporation of America.  “Our collaboration with Cinedigm presents a valuable opportunity for NEC, and we look forward to working together to provide Cinedigm and its exhibitor customers the highest quality digital projection equipment and technical support throughout the upcoming years.”
 
Cinedigm’s Digital Cinema division is the industry-leading deployment program for Digital Cinema that provides the funding, installation support and administration for the company’s studio-supported Digital Cinema rollout plans.  Its Phase 2 plan for up to an additional 10,000 screens in the United States and Canada will provide networked, turnkey, Digital Cinema systems in conformance with DCI specifications. 
 
To date, Cinedigm has contracted for and completed the rollout of nearly 4,000 systems in forty-one states with exhibitors including Atlas Theatres, Allen Theatres, Carmike Cinemas, Celebration! Cinema, Cinema West, Cinetopia, Dickinson Theatres, Emagine, Galaxy Cinema, Marquee Cinemas, Krikorian Premiere Theatres, MJR Theatres, Neighborhood Cinema Group, Premiere Cinema Corp., Rave Motion Picture Theatres, Showplace Cinemas, UltraStar, and Cinedigm’s own Pavilion Digital Showcase Theatre.
 
Cinedigm’s Digital Cinema offering includes digital projectors and JPEG 2000 media servers from a variety of vendors whose equipment is designed to meet the DCI specifications as well as a demanding set of performance and reliability requirements Cinedigm developed through its success with the Phase 1 plan.
NEC Digital Cinema Contacts: North America and South America
NEC Display Solutions of America 
www.necdisplay.com 
Phone: 630-467-3000 

Sales: Jim Reisteter 
General Manager, Digital Cinema Division 
Phone: 818-557-2500 
jreisteter@necdisplay.com 

Marketing: Danielle Moore
Channel Marketing Manager
Phone: 630-467-3309
dmoore@necdisplay.com

Public Relations: Shelby Eversole
Digital Marketing Specialist
Phone: 630-467-4367
seversole@necdisplay.com

Europe, Middle East, Africa
NEC Display Solutions Europe Gmbh 
http://www.nec-display-solutions.com/p/hq/en/home.xhtml 
Phone: 49(0)89-99 6990 

Public Relations: Ann Kjellser 
PR Manager EMEA 
Phone: 46 72 162 8719 

Sales: Mark Kendall 
Senior Manager, Digital Cinema 
Phone: 44 118 969-1352 

Marketing: Gerd Kaiser 
Product line manager, Large Venue Projectors 
Phone: 49(0)89 99 699-623 

Japan
NEC Display Solutions, Ltd. 
http://www.nec-display.com/jp/projector.html 
Phone : 0120-610-161 (Customer Support Center) 
      *9:00-18:00 except Saturday/Sunday/National holidays 

China
NEC Solutions (China) Co., Ltd. 
http://cn.nec.com/ 
Phone  +86-10-5934-2885 

Australia, New Zealand
NEC Australia Pty Ltd 
Phone: +61 3 9262 1111 
http://au.nec.com/ 

Thailand, Malaysia, Philippines, Vietnam, Myanmar, Kambodia, Brunei
Goldenduck Group 
Phone:  +66 2887 8807 
http://www.goldenduckgroup.com/ 

Hong Kong, Macau, Taiwan
Strong Westrex, Inc. 
Phone: +852 2827 8289 
http://www.strong-world.com/ 

India, Sri Lanka, Pakistan, Bangladesh, Nepal
Real Image Media Technologies Pvt. Ltd. 
Phone: +91 44 42041505 
http://www.realimage.com/ 

South Korea
Hyosung ITX Co., Ltd. 
Phone: +82 2 2102 8591 
http://www.hyosungitx.com/ 

*Web Site of NEC DLP Cinema Projectors 
http://www.nec-display.com/ap/en_projector/dlpcinema/index.html 
 
Logo: NEC Digital Cinema About NEC Digital Cinema: Combining advanced DLP Cinema® projectors with reliable multiplex and screen servers, NEC Display Solutions’ Digital Cinema Projector Series offers the most comprehensive digital cinema solution on the market today. These 3D-capable models enable theaters to deliver stunning digital images regardless of screen size, while simplifying theater management and reducing costs. All of NEC's digital cinema projectors meet DCI specifications for performance and reliability, meeting the requirements of today’s cinema industry. NEC also offers full digital signage solutions, highlighted by its award-winning 32”-98” LCD displays, multimedia projectors and desktop monitors for lobbies, concessions and concourses. NEC Digital Cinema Directory page NEC Digital Cinema Web Site About Cinedigm: Cinedigm Digital Cinema Corp. is a leader in providing the services, experience, technology and content critical to transforming movie theaters into digital and networked entertainment centers. The Company partners with Hollywood movie studios, independent movie distributors, and exhibitors to bring movies in digital cinema format to audiences across the country. Cinedigm's digital cinema deployment organization, state of the art distributor and exhibition software, and marketing and distribution platform for alternative content and independent films are a cornerstone of the industry's digital cinema transformation. With the April acquisition of New Video, the world's largest aggregator of independent digital content and leading distributor of quality entertainment, CIDM has created a new full service end-to-end digital studio, enabling the Company to acquire and distribute independent films and specialty content both theatrically and via digital, mobile and home media platforms. Cinedigm Directory page About Ballantyne Strong Inc.: Ballantyne Strong Inc. is a provider of digital cinema projection equipment, screens and services as well as specialty lighting equipment. The Company supplies major and independent theater chains, top arenas, theme parks and architectural sites around the world. Ballantyne Strong is a value added reseller of major brands that include BARCO, NEC, Doremi, GDC, USL, Dolby and QSC. Excellent products coupled with Strong Technical Services providing installation, integration, NOC (Network Operation Center) and field service. Ballantyne Strong Inc.is a true turn-key provider for sales and service to cinema chains of all sizes. Ballantyne Strong Inc. Directory page
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