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# 1939 Format Debate

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Las Vegas—Apr 1, 2009

Dolby Debuts “Buy One Get One Free 3D Glasses” Offer at ShoWest 2009

Dolby 3D reusable glasses promotion offers exhibitors eco-friendly solution with additional cost savings in time for Disney/Pixar’s film Up

At ShoWest 2009, Dolby Laboratories, Inc. (NYSE: DLB), announced a limited-time “buy one get one free” Dolby® 3D Glasses offer for exhibitors installing a new Dolby 3D Digital Cinema system. The special promotion will run from April 6 through May 22, 2009.

This promotion coincides with the North American release of Disney/Pixar’sUp on May 29, 2009, and will provide exhibitors around the world who purchase and install a Dolby 3D Digital Cinema system during the promotional period with an opportunity to purchase eco-friendly, reusable Dolby 3D glasses at this special price.

“Movie theatre owners around the world are excited by the advantages the Dolby 3D Digital Cinema solution provides, given its superior presentation and environmentally friendly 3D glasses,” said John Carey, Vice President, Worldwide Sales, Products and Services, Dolby Laboratories. “This offer builds upon Dolby 3D’s already cost-effective solution, and we look forward to expanding the number of Dolby 3D screens to satisfy the growing consumer demand for high-quality 3D screenings.”

Mark Zoradi, president of Walt Disney Studios Motion Pictures Group, said, “After many successful Disney Digital 3D™ film releases on Dolby 3D systems, we couldn’t be happier with their technology and eco-friendly, reusable glasses solution.  With more than 17 upcoming new Disney Digital 3D films, starting with Disney/Pixar’s Up on May 29, 2009, we’re excited that Dolby has chosen to make such a compelling sales offer of their 3D systems to exhibitors worldwide.”

Dolby’s unique full-spectrum color-filter technology licensed from Infitec, enabled by the high-tech passive Dolby 3D Glasses, enhances the motion picture experience. The system provides realistic color reproduction and extremely sharp images. The environmentally friendly and reusable glasses can be used repeatedly, significantly reducing the cost per viewing for exhibitors.

For additional information on the Dolby 3D Glasses offer, contact salesadmin@dolby.com.

About Dolby 3D Digital Cinema
Dolby 3D Digital Cinema technology, in conjunction with digital cinema projectors featuring Texas Instruments Digital Light ProcessingTM (DLP) technology, provides exhibitors with an efficient and flexible solution designed to deliver a superior 3D experience. Dolby 3D utilizes standard white screens, so exhibitors don’t have the added cost or the quality compromise associated with the use of silver screens, delivering a  consummate 3D experience from every seat in the house.
Dolby Contacts: Sales:
DDCinfo@dolby.com

Media Contact:
Joshua Gershman
Dolby Laboratories
415-645-5611
Joshua.gershman@dolby.com
Dolby Web Site:
Logo: Dolby Laboratories, Inc. About Dolby Laboratories, Inc.: Dolby Laboratories (NYSE: DLB) is the global leader in technologies that are essential elements in the best entertainment experiences. Founded in 1965 and best known for high-quality audio and surround sound, Dolby creates innovations that enrich entertainment at the movies, at home, or on the go. Dolby Laboratories, Inc. Directory page Dolby Laboratories, Inc. Web Site
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