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# 1935 Scophony

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Centennial, Colo.—May 5, 2009

NCM Fathom Adds Forever Plaid 20th Anniversary Special to Big Screen Event Summer Line-Up

New Agreement with Forever Plaid Productions Brings No. 1 Off-Broadway Musical Classic to 375 Movie Theaters this July
NCM Fathom, the alternative entertainment division of National CineMedia, announced today an agreement with Forever Plaid Productions to present Forever Plaid 20th Anniversary Special exclusively in 375 select movie theaters nationwide on July 9th. Through this new agreement, Fathom in conjunction with Forever Plaid Productions will present the Forever Plaid 20th Anniversary Special in-theater event featuring exclusive LIVE performances by members of the original “Forever Plaid” cast, a pre-recorded performance of the musical and the first-ever LIVE interactive sing-a-long. “Forever Plaid,” the No. 1 Off-Broadway show, generated more than $300 million in ticket sales during its two-decade run.
 
The Forever Plaid 20th Anniversary Special will be offered across NCM’s exclusive Digital Broadcast Network (DBN) – North America’s largest cinema broadcast network that reaches nearly 500 movie theaters and performing arts centers throughout the country. Tickets will be available beginning Friday, May 8th. Visit www.FathomEvents.com to learn more.
 
“I instantly realized this would make a wonderful Fathom event,” said Suren M. Seron of Forever Plaid Productions. “I look forward to working with Fathom on the ‘Forever Plaid’ anniversary in-theater event and on many new and exciting projects in the future.”
 
Created by writer and director Stuart Ross, “Forever Plaid” centers on the four members of a fictional 1950s close-harmony group who were killed on their way to their big break. Miraculously, the four deceased singers are given a second chance to hit their perfect chords by performing their lounge act almost 50 years after their deaths, putting on the show they never performed in life. The score consists of musical favorites, including “Three Coins in the Fountain,” “Moments to Remember,” “Chain Gang,” “Heart and Soul” and “Love is a Many-Splendored Thing.”
 
“Fathom’s goal is to attract a wide range of local audiences to the neighborhood theater.  By offering various and diverse forms of content we are transforming the theater into a new type of entertainment center,” said Dan Diamond, vice president of Fathom. “This exclusive partnership with Forever Plaid Productions offers audiences an opportunity to experience this legendary Off-Broadway play in the comfort of their local movie theater. Music lovers of any age will enjoy this quirky, off-beat tribute to this long-running musical comedy revue.”
About National CineMedia, LLC: National CineMedia ( NCM ) operates NCM Media Networks, a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology. NCM presents cinema advertising across the nation's largest  digital in-theater network , comprised of theaters owned by AMC Entertainment Inc. (NYSE: AMC), Cinemark Holdings, Inc. (NYSE: CNK), Regal Entertainment Group (NYSE: RGC) and other leading regional theater circuits. NCM's theater advertising network covers 187 Designated Market Areas® (49 of the top 50) and includes over 19,800 screens (approximately 19,000 digital). During 2013, approximately 710 million patrons (on an annualized basis) attended movies shown in theaters in which NCM currently has exclusive cinema advertising agreements in place. NCM Digital offers 360-degree integrated marketing opportunities in combination with cinema, encompassing 39 entertainment-related websites, online widgets and mobile applications. National CineMedia, Inc. (NASDAQ: NCMI) owns a 46.1% interest in and is the managing member of National CineMedia LLC. National CineMedia, LLC Directory page
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