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Knoxville, Tenn. and Park Ridge, N.J.,—May 18, 2009

Regal Entertainment Group to Install Sony 4K Digital Cinema Projection Systems Across Entire Circuit

Sony’s State-of-the-art 4K Projection Systems Produce the Highest Levels of Resolution, Contrast and Image Quality for Regal’s Patrons

Regal Entertainment Group, the largest motion picture exhibitor in the world, and Sony Electronics announced an agreement for the installation of Sony 4K digital projection systems across its entire circuit over the next 3 to 5 years, which will create the most extensive 4K deployment to date.

“The rollout of these Sony 4K systems gives Regal the opportunity to utilize the latest technology to provide our patrons the best available presentation,” said Amy Miles, Regal Entertainment Group’s incoming chief executive officer. “Sony’s state-of-the-art 4K systems produce the highest levels of resolution, contrast and overall image quality.”

Approximately 1,500 of the Regal screens will also be outfitted for 3D digital projection, using Sony’s newly introduced dual-lens adaptor technology.

“Regal has always been at the forefront of merging technology with entertainment to create a dynamic movie-going experience,” said Gary Johns, vice president and head of Sony Electronics’ digital cinema business.  “The innovative design and capabilities of the 4K projectors are a perfect fit for supporting their commitment to deliver not only the highest-quality 2D and 3D digital projection, but also alternative content, live theatrical events and more.”

Sony 4K projectors offer the highest image resolution of all projection technologies, producing 8.8 million pixels. 4K technology provides image resolution four times greater than 2K projection systems and slightly more than four times greater than consumer high-definition televisions.

The Regal and Sony agreement is part of an initiative being led by Digital Cinema Implementation Partners, LLC (DCIP), an organization formed in 2007 by Regal Entertainment Group, AMC Entertainment and Cinemark USA, Inc. DCIP is charged with planning and implementing the deployment of digital cinema.

Sony Digital Cinema Contacts: Americas
Tom Di Nome
Sony Electronics Inc.
Phone: +1 201-930-6357
tom.dinome@am.sony.com
 
EMEA
Elizabeth Pierce
Sony Professional
Phone : +44 (0) 1256 483481
elizabeth.pierce@eu.sony.com
About Sony Digital Cinema:
Sony Digital Cinema combines a full range of Sony technologies, alternative content offerings, training and service to provide a broad range of solutions for exhibitors. The world’s leading manufacturer of commercially available 4K resolution digital cinema projection systems, the group also offers Sony’s TMS (theater management system); digital signage hardware, software and content development; security systems and Network Operations Center (NOC) services for the exhibition community. 
Sony Digital Cinema Directory page Sony Digital Cinema Web Site About Regal Entertainment Group: Regal Entertainment Group (NYSE: RGC) operates the largest and most geographically diverse theatre circuit in the United States, consisting of 7,358 screens in 579 locations in 42 states along with Guam, Saipan, American Samoa and the District of Columbia as of April 25, 2013. The Company operates theatres in 46 of the top 50 U.S. designated market areas. We believe that the size, reach and quality of the Company’s theatre circuit not only provide its patrons with a convenient and enjoyable movie-going experience, but is also an exceptional platform to realize economies of scale in theatre operations. Regal Entertainment Group Directory page
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