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# 1965 Dalto

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London and Vienna—Jun 17, 2009

Cineplexx and RealD Announce Exclusive 3D Partnership

100 Screen Pact to Create Austria’s Largest 3D Circuit
RealD, the world’s leading outfitter of 3D movie theatres, has partnered with Cineplexx GmbH, the largest cinema chain in Austria, to add RealD 3D capabilities to 100 of its nearly 200 screens.  The rollout will begin immediately on 15 screens upgraded with RealD 3D technology, with an additional 45 screens to be equipped by the end of September 2009 and the remaining screens upgraded within the next 12 months.
 
“Adding Cineplexx to the RealD footprint further advances our rapid growth in Europe,” stated Bob Mayson, managing director of RealD Europe Ltd.  “We’re thrilled to deliver the market-leading RealD 3D experience to Austria’s leading exhibitor.”
 
“We are aware of the recent important developments in the cinema industry regarding 3D exhibition and we are glad that we agreed upon this partnership with the global leader in 3D technology to be able to supply our customers with the best technology available,” stated Mr. Christian Langhammer, CEO of Cineplexx.
 
Added Mr. Christof Papousek, Cineplexx, CFO, “Partnering with RealD is attractive for us not only from the technical point of view but also from a business perspective.  Without large capital expenses, Cineplexx will benefit from additional revenue from RealD 3D exhibitions.”
 
RealD’s next-generation technology is deployed across the world’s largest 3D platform with over 8,000 screens under contract and over 2,900 screens installed in more than 45 countries with over 200 exhibition partners.  A bright spot for the entertainment industry, RealD 3D is driving box office to the tune of three to four times per screen revenue of the same film on 2D screens.
About RealD: RealD (NYSE: RLD) is a leading global licensor of 3D technologies. RealD's extensive intellectual property portfolio is used in applications that enable a premium 3D viewing experience in the theater, the home and elsewhere. RealD licenses its RealD Cinema Systems to motion picture exhibitors that show 3D motion pictures and alternative 3D content. RealD also provides its RealD Display, active and passive eyewear, and RealD Format technologies to consumer electronics manufacturers and content producers and distributors to enable the delivery and viewing of 3D content.  RealD's cutting-edge 3D technologies have been used for applications such as piloting the Mars Rover.  RealD was founded in 2003 and has offices in Beverly Hills, California; Boulder, Colorado; London, United Kingdom; Shanghai, China; Hong Kong; and Tokyo, Japan. RealD Directory page About Cineplexx Kinobetriebe GmbH: Cineplexx Kinobetriebe GmbH was founded in Vienna in 1993 and is a subsidiary of Constantin Film Holding GmbH. Cineplexx emerged in a time when many traditional cinemas disappeared and multiplex cinemas conquered the market. Constantin Film responded to this trend and formed a group with 27 cinemas and 177 screens. In 2009, Cineplexx INTERNATIONAL GmbH started its expansion to neighboring countries and opened its first cinema outside of Austria in Bolzano / South Tyrol. It also took over a 5-screen cinema in the city center of Zagreb and, thus, laid the cornerstone for its expansion in Croatia. In 2011 and 2012 other Cineplexx cinemas followed in Croatia, Serbia, Macedonia and Slovenia. Constantin Film Holding GmbH and its subsidiaries generated a turnover of over € 110 million in 2011 and have got around 1,100 employees. Cineplexx Kinobetriebe GmbH Directory page
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