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# 1952 Eidophor

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London—Jun 18, 2009

RealD and Greater Union Filmpalast Pact to Bring 3D to Cinestar Germany

RealD Furthers Position as Germany’s Leading 3D Platform
RealD, the world’s leading outfitter of 3D movie theatres, has partnered with Greater Union Filmpalast (GUF), operator of the Cinestar circuit, the largest in Germany, to launch its 3D rollout in the German market. The multiyear exclusive agreement will see the rollout begin immediately to tap the summer’s line-up of 3D films.  This agreement builds on RealD’s market leading position and cements the company as the preferred 3D provider in Germany.   
 
“Germany is an important part of our continued European expansion and we’re pleased to partner with top exhibitors like Greater Union Filmpalast to bring the market-leading RealD 3D experience to their Cinestar locations,” stated Bob Mayson, managing director of RealD Europe Ltd. “We’re glad to enter this mutually beneficial relationship as the demand for RealD 3D cinema continues to expand globally.”
 
David Seargeant, Group MD and CEO of Amalgamated Holdings Limited (AHL), owner of GUF commented “We are delighted to enter a partnership with RealD for our Cinestar circuit”, adding “this marks the first step in our digital strategy for Germany and prepares our cinemas for the incredible line-up of 3D productions.”
 
Real D’s next-generation technology is deployed across the world’s largest 3D platform with over 8,000 screens under contract and over 2,900 screens installed in more than 45 countries with over 200 exhibition partners. A bright spot for the entertainment industry, RealD 3D is driving box office to the tune of three to four times per screen revenue of the same film on 2D screens.
About RealD: RealD (NYSE: RLD) is a leading global licensor of 3D technologies. RealD's extensive intellectual property portfolio is used in applications that enable a premium 3D viewing experience in the theater, the home and elsewhere. RealD licenses its RealD Cinema Systems to motion picture exhibitors that show 3D motion pictures and alternative 3D content. RealD also provides its RealD Display, active and passive eyewear, and RealD Format technologies to consumer electronics manufacturers and content producers and distributors to enable the delivery and viewing of 3D content.  RealD's cutting-edge 3D technologies have been used for applications such as piloting the Mars Rover.  RealD was founded in 2003 and has offices in Beverly Hills, California; Boulder, Colorado; London, United Kingdom; Shanghai, China; Hong Kong; and Tokyo, Japan. RealD Directory page About Greater Union Filmpalast GmbH (Cinestar): Greater Union Filmpalast GmbH is a wholly owned subsidiary of Amalgamated Holdings Limited (AHL) Australia’s largest Entertainment and Hospitality operator. GUF runs some 84 cinemas throughout Germany under the Cinestar brand and is the market leader. The company employs some 3600 staff. Greater Union Filmpalast GmbH (Cinestar) Directory page
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