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# 1965 Dalto

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Kuurne, Belgium—Jun 19, 2009

Barco showcases high brightness 3D projection at Cinema Expo

Recognizing the enormous appeal of 3D cinema to theater owners and moviegoers, digital cinema pioneer Barco will showcase the industry's brightest projectors at Cinema Expo International, Amsterdam.

In the second half of 2009 blockbusters like 'Ice Age3', 'Avatar', 'Planet 51', 'Toy Story' and 'A Christmas Carol' will be released in 3D. Studios and audiences are clearly embracing 3D, as box office numbers of recent 3D premieres like 'Up' and 'Monsters vs Aliens' confirm. Based on Texas Instruments' DLP Cinema® technology, Barco's range of high bright digital cinema projectors ensure exhibitors a premium viewing experience and additional revenues.

“Brightness is one of the crucial elements when projecting 3D,” explains Wim Buyens, VP business development Digital Cinema at Barco. “More than 80% of light output gets lost when projecting 3D, making it very hard to project 3D on screens of more than 40ft wide. That's why we are cooperating with industry leaders like RealD, Dolby, XpanD and Master Image to continuously optimize 3D performance. Recently Dolby and Barco introduced their 3D large screen solution, featuring a dual-stack ultra high-bright Barco DP-3000 projector.”

Raf Rentmeesters, Product Manager Digital Cinema at Barco continues: “Image resolution is a second major influencer when projecting 3D. Our DP-2000 projector, the most cost-effective in the industry, delivers full 2K resolution in 3D mode, presenting owners and viewers with the highest possible 3D resolution today. It has the highest light efficiency on the 0.98” platform and was selected by Disney for their 'A Christmas Carol' train tour.”

“Barco has been working with 3D projection for more than twenty years,” stresses Wim Buyens. “Back in the eighties we introduced the first ever 3D dual-stack projector setup based on CRT technology and we are very proud that we are still setting the 3D pace today.

Barco will showcase its product range and 3D offering at the upcoming Cinema Expo International exhibition, from 22 until 25 June in Amsterdam, the Netherlands.
Barco Contacts:
Media Contacts:

Alison Maxson
Press and PR contact Americas
Barco NV
Telephone +1 916 471 6914
alison.maxson@barco.com

Stephanie Vlegels
Press and PR contact EMEA
Barco NV
Telephone +32 56 36 81 66
stephanie.vlegels@barco.com

Anna Miao
Press and PR contact APAC Growth
Barco NV
Telephone: +886 2 7715 0229
anna.miao@barco.com

Samira Tang
Press and PR contact Greater China
Barco NV
Telephone +86 10 5650 2098
samira.tang@barco.com
Logo: Barco Digital Cinema About Barco Digital Cinema: Barco, a global technology company, designs and develops networked visualization products for the Entertainment, Enterprise and Healthcare markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 3,300 employees worldwide. Barco posted sales of 1.029 billion euro in 2015. 

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Digital Cinema Directory page Barco Digital Cinema Web Site
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