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# 1939 Format Debate

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Burbank, California—Jun 22, 2009

Doremi Cinema to Supply Cinemark its 4K Integrated Media Block for DLP Cinema® Next Generation Electronic Platform

Industry leader Doremi Cinema announced today it has entered into an exclusive agreement with Cinemark Holdings, Inc. (NSYE:CNK), to provide 2K and 4K server technology for their digital cinema deployment.  Under the agreement, Doremi will be the sole supplier of server and media block technology for Cinemark’s digital cinema roll out.  Additional partners in this agreement are DLP® technology provider Texas Instruments and projector manufacturer Barco.
 
Doremi has been working with Texas Instruments’ DLP team for over a year to ensure compatibility of  Doremi’s integrated media block (IMB) for its Series II projectors.  The IMB utilizes Doremi’s patent pending (USPTO Application 20070263937) 4K media block technology.
 
As part of the DCIP initiative, Cinemark plans to deploy more than 3,000 digital cinema systems throughout the US, including Cinemark’s Century, CineArts and Tinseltown brands.  The agreement also includes plans for Cinemark’s international locations in Latin America, which would bring the overall deployment to more than 4,600 screens.
 
“Over a year ago, Cinemark identified Doremi as the provider of our 2K digital cinema servers,” said Alan Stock, CEO of Cinemark Holdings, Inc.  “Doremi has been an exceptional partner and they have proven 4K expertise.  Therefore, they are the best choice to deliver 4K media block technology to Cinemark.” 
 
Doremi’s 4K screen server has been available for two years.  Repackaging the technology into a 4K integrated media block allows Doremi to have the product available for the DLP® Series II projectors by year end.
 
“Doremi’s continued dedication to stay at the forefront of technology allowed Cinemark to remain with its chosen server partner,” stated Michael Archer, Vice President of Digital Cinema.  “Cinemark has experienced Doremi’s commitment to build for the future and they will continue to benefit from the enhanced Doremi feature set as they move forward.”
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