icrospace Communications Corporation (Microspace), the leading provider of
point-to-multipoint satellite services, today announced that it has
successfully delivered the DreamWorks LLC movie, Collateral, via its VELOCITY®
satellite solution to select digitally-equipped movie theaters. The
distribution, part of Microspace’s continuing digital cinema pilot program,
follows its May 2004 VELOCITY delivery of Shrek 2.
“Microspace’s digital cinema initiative fully supports our own corporate
strategy to provide the best movie presentation and best customer service
possible. VELOCITY made the process easy for our projectionists,” said Pat
Marshall, vice president of communications and specialty marketing for
Cineplex Galaxy LP, owners of Galaxy Cinemas. The Galaxy Cinemas in Waterloo
and Cambridge, Ontario, along with Famous Players in Vaughan, Ontario,
participated in the Collateral distribution.
“Collateral was not filmed, but shot digitally,” says Mark Christiansen, head
of operations for DreamWorks distribution. “Digital projection via
Microspace’s satellite distribution gives audiences a pixel-by-pixel exact
reproduction of director Michael Mann’s work.”
Microspace’s VELOCITY service is a solution for distributing video, data and
audio content from one location to many. The technology has been tested and
proven for the digital cinema industry, specifically in the Digital Cinema
Laboratory, a unit of the Entertainment Technology Center at the University of
Southern California (USC). Microspace donated a complete system to USC for
testing in conjunction with other digital cinema technologies.
According to Sam Matheny, manager of digital cinema development for
Microspace, “VELOCITY has proven its ability to distribute digital content in
a cost-effective and efficient manner. We are putting this technology into
action for the benefit of moviegoers and distributors and we are poised for
Microspace plans to continue the pilot through the rest of the year by growing
the network of theaters in key US markets.