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Basingstoke—Jun 24, 2009
Sony Professional and Apollo Cinemas sign a VPF agreement like.no.other
Apollo Cinemas make the full switch to digital by choosing Sony Digital Cinema State of the Art Cinealta 4K projection and becomes the first in Europe to move to Sony Digital Cinema Virtual Print Fee.
Sony SRX-R220
Sony SRX-R220
4K Resolution Cinema Quality Projector
Sony Digital Cinema and Apollo Cinemas, the UK cinema chain whose theatres are setting new standards for high quality movie presentation, auditoria and seating, today announced an agreement for the deployment of 83 CineAlta 4K digital cinema projectors; A third of which will be able to deliver content in 3D, allowing Apollo Cinemas to showcase Hollywood’s new 3D blockbusters and leading the way into the 21st century Cinema Experience. The agreement provides Apollo with Europe’s first Sony VPF transaction.
Rob Arthur, Managing Director Apollo Cinemas commented, “This agreement puts Apollo amongst the most innovative cinema operators in the world and will establish the UK’s first fully digital circuit and in CineAlta 4K. Our partnership with Sony Digital Cinemaallows Apollo to offer the ultimate digital cinema experience to all our valued guests. The CineAlta 4K digital systems provide outstanding image and sound quality, and will enable us toextend our programming to alternative content, delivering new and exciting experiences for our existing and future customers.”
Oliver Pasch, Head of Sony’s Digital Cinema business in Europe commented, “This really is an exciting agreement that clearly demonstrates Sony Digital Cinema’s commitment to the long-term success of the cinema industry, heralding a new era for digital cinema. This agreement enables Apollo to capitalize on the enormous opportunities that digital cinema offers to strengthen and sustain their business, as well as to revolutionize the movie-going experience.”
Sony Digital Cinema Contacts:
Media Contacts:
Tom Di Nome
Sony Electronics Inc.
Phone: +1 201-930-6357
tom.dinome@am.sony.com
About Sony Digital Cinema:
Sony Electronics Inc. is headquartered in San Diego, Calif. and is a leading provider of audio/video electronics and information technology products for the consumer and professional markets. Operations include research and development, design, engineering, manufacturing, sales, marketing, distribution and customer service. Sony’s Broadcast and Business Solutions Company develops and manufactures video and audio technologies for professional applications including its 4K projectors for digital cinema, as well as technologies for broadcast television and motion picture production, event videography, ENG/EFP, digital cinematography, videoconferencing, IP surveillance and security, digital signage, and remote system diagnostics and monitoring. For more information about Sony’s 4K projectors, visit www.sony.com/digitalcinema.
Sony Digital Cinema Directory page
Sony Digital Cinema Web Site
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