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London—Aug 10, 2004

Arts Alliance Media and City Screen host live Q & A link-up via satellite with M Night Shyamalan following an exclusive digital preview of The Village

ilm fans outside the capital are now able to enjoy some of the special cinema events usually reserved for those living in London. Last night, a Q&A with the writer, director and producer of The Village, M Night Shyamalan, was enjoyed not just by those in the auditorium at The Ritzy, Brixton, where the event was taking place, but also by audiences in Cambridge, Liverpool and York, who were linked in via live satellite and were able to put their questions to the director.

The Q&A was preceded by simultaneous digital screenings of The Village at the City Screen regional cinemas (Picturehouse at Fact, Liverpool, Arts Picturehouse, Cambridge and City Screen, York).

Arts Alliance Media organised and managed all technical aspects of the event in collaboration with City Screen who operate Picturehouse Cinemas, the UK’s leading group of independent cinemas, BVI, the distributors of The Village and Digital Outlook, online marketing specialists who conceived the event.

“This event builds on our experience managing a digital cinema circuit in the UK in addition to providing equipment and services to film festivals and events across Europe” said Fiona Deans, head of digital cinema services at Arts Alliance Media. “It proves the benefits of digital technology to cinema goers who can now participate in a broader range of film-related events.”

Video images provided by internet media specialists Media Wave were broadcast in real time as an MPEG 2 encoded stream across a 15Mb/s uplink to Eutelsat’s W1 satellite. Receivers at each regional site fed the decoded image direct to digital projectors. The audience at the remote sites were able to put questions to M Night Shyamalan via a moderator and then watch his response live.

A mix of Christie and Digital Projection DLP CinemaTM projectors were used and The Village was played from EVS HD MPEG2 servers installed and owned by Arts Alliance Media as part of their digital cinema network.
Arts Alliance Media Contacts:
Logo: Arts Alliance Media About Arts Alliance Media: Arts Alliance Media (AAM) is the global leader in digital cinema software and services. It offers a wide range of software solutions to exhibitors which allow them to reduce costs, increase efficiency, and grow revenues, and improve the cinematic experience for their customers.  Its software touches over 25,000 digital screens globally, while AAM’s network operations centre (NOC) supports several thousand screens. Clients include Cinépolis, Wanda, Hoyts and Odeon UCI.  AAM’s latest offering is Thunderstorm – a unique online marketplace for cinema where exhibitors can browse the latest technologies to enable them to increase revenues and improve customer interaction. Arts Alliance Media Directory page Arts Alliance Media Web Site About City Screen Limited: City Screen is the owner and operator of Picturehouse Cinemas, Britain’s largest circuit of independent cinemas. Formed in 1989 to challenge the multiplex model, City Screen provides cinemas in city centre locations to serve local communities and offer a diverse choice of films and events. City Screen runs 20 cinemas and programmes a further 39 independently operated venues, drawing on over 20 years’ experience in tailoring diverse and commercially successful content spanning arthouse, independent, classic, world and Hollywood cinema. City Screen prides itself on being at the forefront of digital cinema and other business and technological developments. These have included live cinecasts of filmmaker Q&As, comedy, music, and productions from the New York Metropolitan Opera, Royal Opera House and the National Theatre, broadcast to audiences throughout the UK. City Screen Limited Directory page
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