ilm fans outside the capital are now able to enjoy
some of the special cinema events usually reserved for those living in London.
Last night, a Q&A with the writer, director and producer of The Village, M
Night Shyamalan, was enjoyed not just by those in the auditorium at The Ritzy,
Brixton, where the event was taking place, but also by audiences in Cambridge,
Liverpool and York, who were linked in via live satellite and were able to put
their questions to the director.
The Q&A was preceded by simultaneous digital screenings of The Village at the
City Screen regional cinemas (Picturehouse at Fact, Liverpool, Arts
Picturehouse, Cambridge and City Screen, York).
Arts Alliance Media organised and managed all technical aspects of the event
in collaboration with City Screen who operate Picturehouse Cinemas, the UK’s
leading group of independent cinemas, BVI, the distributors of The Village and
Digital Outlook, online marketing specialists who conceived the event.
“This event builds on our experience managing a digital cinema circuit in the
UK in addition to providing equipment and services to film festivals and
events across Europe” said Fiona Deans, head of digital cinema services at
Arts Alliance Media. “It proves the benefits of digital technology to cinema
goers who can now participate in a broader range of film-related events.”
Video images provided by internet media specialists Media Wave were broadcast
in real time as an MPEG 2 encoded stream across a 15Mb/s uplink to Eutelsat’s
W1 satellite. Receivers at each regional site fed the decoded image direct to
digital projectors. The audience at the remote sites were able to put
questions to M Night Shyamalan via a moderator and then watch his response
A mix of Christie and Digital Projection DLP CinemaTM projectors were used and
The Village was played from EVS HD MPEG2 servers installed and owned by Arts
Alliance Media as part of their digital cinema network.