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San Francisco—Jul 23, 2009

Dolby 3D is the Official 3D Provider for Comic-Con International 2009

James Cameron’s Avatar among highly anticipated Hollywood content to be presented in Dolby 3D
Dolby Laboratories, Inc. (NYSE: DLB) today announced that Dolby® 3D is the official 3D solution used to present content from major Hollywood studios at Comic-Con International® 2009. On July 23 and 24, 2009, in hall H at the San Diego Conference Center, Comic-Con 2009 participants will be able to experience the premium quality of Dolby 3D on one 55-foot main screen and three 25-foot screens distributed throughout the hall.
 
Comic-Con audience members will experience the latest in cutting-edge digital 3D with Dolby 3D’s unique full-spectrum color-filter technology that provides realistic color reproduction and extremely sharp images. Dolby 3D ensures that attendees will enjoy a rich, compelling 3D experience from any seat in the 6,500 seat auditorium. The Dolby 3D solution uses environmentally friendly 3D glasses that can be reused—in contrast to the waste associated with disposable glasses.
 
In addition to 20th Century Fox, 3D content from Columbia Pictures, Sony Pictures Animation, New Line Cinema, Walt Disney Pictures, Disney•Pixar, and Walt Disney Animation Studios will be seen in Dolby 3D by over 10,000 Comic-Con attendees throughout the two days.
 
“We are pleased that Dolby 3D is the official 3D solution for Comic-Con 2009,” said, Page Haun, Senior Director of Cinema Marketing, Dolby Laboratories. “I know the Comic-Con audience will be amazed by the stunning lineup of Hollywood content to be presented in Dolby 3D.”

Scheduled screenings in Dolby 3D (schedule subject to change) include:

Thursday, July 23, 2009 (hall H)

·         11:00 a.m.–12:30 p.m.: Walt Disney Pictures presents previously unseen Disney Digital 3D footage from its upcoming movie releases, including A Christmas Carol, Alice in Wonderland, and Tron.

·         12:45 p.m.–1:30 p.m.: Columbia Pictures and Sony Pictures Animation deliver a first look at Cloudy with a Chance of Meatballs, which will be followed by legendary director Joe Dante’s (Gremlins and Gremlins2: The New Batch, Innerspace, Explorers, The Howling) 3D thriller The Hole. In addition, a sneak peek of New Line Cinema's visceral 3D thrill-ride horror film The Final Destination will be shown.

·         3:00 p.m.–4:15 p.m.: 20th Century Fox and James Cameron present Avatar in this first public screening of footage in 3D from the much-anticipated action/adventure/fantasy film that was four years in the making.

Friday, July 24, 2009 (hall H)

·         12:45 p.m.–2:15 p.m.: Walt Disney Pictures, Disney•Pixar, and Walt Disney Animation Studios present a director panel with previously unseen footage from its upcoming animated slate, including Toy Story and Toy Story 2 (double feature), Beauty and the Beast, Toy Story 3, Prep and Landing, The Princess and the Frog, and Ponyo.

To find a cinema with Dolby 3D near you, visit www.dolby.com/consumer/motion_picture/ddcinemas/index.html.

For official Comic-Con International schedules and information, visit www.comic-con.org/.
Dolby Contacts: Sales:
SalesAdmin@dolby.com

Media Contact:
Joshua Gershman
Dolby Laboratories
415-645-5611
Joshua.gershman@dolby.com
Dolby Web Site:
Logo: Dolby Laboratories, Inc. About Dolby Laboratories, Inc.: Dolby Laboratories (NYSE: DLB) is the global leader in technologies that are essential elements in the best entertainment experiences. Founded in 1965 and best known for high-quality audio and surround sound, Dolby creates innovations that enrich entertainment at the movies, at home, or on the go. Dolby Laboratories, Inc. Directory page Dolby Laboratories, Inc. Web Site
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