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# 1939 Eidophor

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Haugesund Film Festival, Norway—Aug 25, 2009

Nordic Digital Alliance and Intellinet Announce Merger

Oscar Hovland appointed as Managing Director
D-Cinema Service provider Nordic Digital Alliance (NDA) and digital cinema advertising service provider IntelliNet have today agreed to merge to jointly offer a fully comprehensive package of digital cinema deployment, content management software and digital delivery services for exhibitors, distributors and advertising companies in Scandinavia and beyond. With Arts Alliance Media (AAM) as a leading shareholder and integrated technology provider, the combined group will emerge stronger and more capable of meeting pan-European demand. After today’s merger the Nordic Digital Alliance and Arts Alliance Media group serves more than 1000 screens across France, Spain, Holland, Denmark, Norway and the United Kingdom.  

Oscar Hovland, IntelliNet’s Chief Communications Officer will become Managing Director of the combined entity, which will retain the name Nordic Digital Alliance.  Former NDA Managing Director, Jan-Robert Jore, has been appointed as Chairman of NDA.

Software development teams at Arts Alliance Media and IntelliNet are working together to integrate IntelliNet’s advertising Campaign Distribution Engine (CDE) into AAM’s digital cinema Theatre Management System (TMS). The end result will be an efficient, end-to-end solution that enables cinema exhibitors to seamlessly receive and schedule pre-show adverts, trailers and feature films on their digital cinema projectors.

“Over the past few years our commercial collaboration and mutual admiration have resulted in us joining forces today. Our 6 years working with digital advertising solutions and NDA’s comparable endeavors in digital cinema services are compatible and strengthen both parties. We are excited about the prospects of working closer with Arts Alliance Media in expanding our reach across Europe,” said Managing Director Oscar Hovland of NDA.

“We are delighted with this merger of scope and scale. IntelliNet brings expertise and relevant technology to the group and we are very happy with the appointment of Oscar Hovland as Managing Director of NDA,” said Howard Kiedaisch, Chief Executive Officer of Arts Alliance Media.
Contacts: Gemma Richardson, Arts Alliance Media: +44 20 7751 7466 gemma@artsalliancemedia.com
Oscar Hovland – Managing Director, Nordic Digital Alliance: +47 900 90 039, Oscar.Hovland@intellinet.no
Logo: Arts Alliance Media About Arts Alliance Media: Arts Alliance Media (AAM) is the global leader in digital cinema software and services. It offers a wide range of software solutions to exhibitors which allow them to reduce costs, increase efficiency, and grow revenues, and improve the cinematic experience for their customers.  Its software touches over 25,000 digital screens globally, while AAM’s network operations centre (NOC) supports several thousand screens. Clients include Cinépolis, Wanda, Hoyts and Odeon UCI.  AAM’s latest offering is Thunderstorm – a unique online marketplace for cinema where exhibitors can browse the latest technologies to enable them to increase revenues and improve customer interaction. Arts Alliance Media Directory page Arts Alliance Media Web Site About IntelliNet: IntelliNet provide solutions to customers such as Media Direct Norge and Dansk Reklame Film, to improve the way they communicate to their customers using digital media. The company focuses on developing software solutions, providing consultancy and delivering audio/visual design and installations. IntelliNet’s main product is its Campaign Distribution Engine (CDE). The CDE allows advertising campaigns to be distributed to cinema auditoria and lobby screens based on targeted geographic and demographic criteria. Today the system generates over 10,000 unique play-lists per day to optimize advertising response rates and recall. CDE manages content, production, scheduling, billing, inventory, auditing and compliance for digital signage networks by generating metadata for creation of play lists to each feature film or campaign. IntelliNet Directory page
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