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Sacramento, CA—Sep 3, 2009

Barco Partners with Strong Technical Services for Nationwide Digital Cinema Installation Services

Barco, a global leader in digital cinema technology, announced today the signing of a professional services agreement with Ballantyne Strong, Inc., a global leader in cinema projection products and services. As outlined in the one-year, renewable, non-exclusive agreement, Ballantyne's industry leading service organization, Strong Technical Services (STS), will provide Barco with digital cinema projection service and support, including, but not limited to, on-site installation and service as well as ongoing maintenance services for Barco's U.S. customers.

Ballantyne's STS subsidiary was established in 2006 to serve the market's growing digital cinema service demands, and they are now recognized as one of the largest and most capable digital cinema service solutions in the industry. Having built a national team of highly qualified digital cinema projection field technicians, STS is certified to install and service all digital network configurations and related peripherals.
“The service agreement with STS is part of Barco's desire to establish partnerships with the best providers servicing the needs of our growing install base of digital cinema projectors and associated servers,” remarked Filip Pintelon, President Media and Entertainment division.

“Given Barco's leadership in the digital cinema industry, we are very excited to partner as their primary digital cinema service provider in the U.S. and deliver the broad array of specialized services required for the ongoing rollout of digital projection equipment.,” said John P. Wilmers, President and Chief Executive Officer of Ballantyne. “Over the past year, Barco has delivered a very high level of training and ongoing support for our field service technicians, ensuring they have the cutting edge knowledge and experience to seamlessly install and maintain Barco's full line of digital cinema solutions. This agreement reflects both organizations' unwavering commitment to putting the needs of our customers first, and we are excited about forging a strong, long-term partnership.”

“Ballantyne's Strong Technical Services group has demonstrated industry-leading expertise and a customer service orientation that echoes the commitment we make to each of our customers,” said Todd Hoddick, Vice President of Digital Cinema at Barco N.A. “We could not partner with a better group to execute on the growing variety of technology and services our customers require, and we look forward to a long and mutually beneficial relationship.”
Barco Contacts:
Media Contacts:

Alison Maxson
Press and PR contact Americas
Barco NV
Telephone +1 916 471 6914
alison.maxson@barco.com

Stephanie Vlegels
Press and PR contact EMEA
Barco NV
Telephone +32 56 36 81 66
stephanie.vlegels@barco.com

Anna Miao
Press and PR contact APAC Growth
Barco NV
Telephone: +886 2 7715 0229
anna.miao@barco.com

Samira Tang
Press and PR contact Greater China
Barco NV
Telephone +86 10 5650 2098
samira.tang@barco.com
Logo: Barco Digital Cinema About Barco Digital Cinema: Barco, a global technology company, designs and develops networked visualization products for the Entertainment, Enterprise and Healthcare markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 3,300 employees worldwide. Barco posted sales of 1.029 billion euro in 2015. 

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Digital Cinema Directory page Barco Digital Cinema Web Site
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