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# 1939 RCA

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London, UK—Sep 11, 2009

Arts Alliance Media Announces the First Satellite Delivery of A Feature Film for Commercial Release in Europe

La Vida Loca Beamed to Cinemas across France
Arts Alliance Media (AAM), Europe’s leading provider of digital cinema technology, content and deployment,  together with Arqiva Satellite & Media, the leading satellite and terrestrial communications provider,  have successfully delivered La Vida Loca directly via satellite to 19 sites widespread across the Circuit George Raymond (CGR) Cinémas’ megaplex circuit, all of which use the AAM electronic delivery platform operating across Arqiva’s cinema satellite network. CGR Cinémas is one of France’s largest cinema chains. La Vida Loca will be released in France on September 30th by Ciné Classics. The film was directed by Christian Poveda and produced by La Femme Endormie.

The film, encoded and encrypted into a JPEG 2000 DCP (digital cinema package) file by AAM’s London-based digital content processing laboratory, was electronically sent over a dedicated network link to one of Arqiva’s satellite teleport hubs based in the UK, and then delivered simultaneously via satellite directly to the library servers in each cinema in France. The file will be unlocked for screening by a security key (KDM) sent separately by email to each cinema via AAM’s bespoke automated KDM delivery system.

Currently, films are physically distributed to cinemas, either on digital cinema hard drives or 35mm analog prints. Electronic distribution via satellite provides significant time and cost savings, as well as increased programming opportunities.

AAM’s Chief Executive Officer, Howard Kiedaisch said, “AAM’s electronic content delivery platform is proven and open for business!  Our thanks go to Ciné Classics and La Femme Endormie for giving us this great opportunity. Satellite delivery of films to cinemas is the bright new future for film distribution and exhibition and we are proud to be a first mover during these exciting times.”

The cinema satellite system available from AAM consists of professional grade equipment  which, unlike consumer grade systems, supports  delivery of advertising, trailers and encrypted feature films (as DCP files), as well as encrypted live broadcasts (live concerts, operas, dance, sporting events, filmmaker Q&A’s). Additional benefits of a professional system are higher quality, greater reliability, upgradeability and remote management facilities.
Arts Alliance Media Contacts: Kate Pidgeon
Arts Alliance Media Ltd
T:  +44 (0)20 7751 7512 
F:  +44 (0)20 7751 7505
kate@artsalliancemedia.com
Arqiva Contacts:
Media Contact:
Darren Deans
Arqiva, Broadcast and Media
Tel: +44 (0)1494 878787
Email: darren.deans@arqiva.com
 
About Arts Alliance Media: Arts Alliance Media, based in London with offices in Paris, Amsterdam, Barcelona, Oslo and Berlin, is the worldwide leader in digital cinema, offering a complete range of services, as well as VPF financing solutions. These services include installation, maintenance and support for digital cinema systems, software solutions developed in-house, management and delivery of content to cinemas, and alternative content and live events. Currently AAM has over 3,000 screens signed up in multiple territories, including with many leading exhibitors across Europe, and has Virtual Print Fee agreements in place with all six Hollywood studios. AAM’s strategic partnership with Arqiva allows exhibitors to benefit from satellite delivery of content. The company’s digital cinema lab has mastered over 1500 titles to date and shipped over 50,000 prints. Arts Alliance Media was founded in 2003 by Thomas Høegh. Arts Alliance Media Directory page Arts Alliance Media Web Site About Arqiva:
Arqiva, the communications infrastructure and media services company, operates at the heart of the broadcast, satellite and mobile communications markets.   The company is at the forefront of network solutions and services in the digital world. Arqiva provides much of the infrastructure behind television, radio, satellite and wireless communications in the UK and has a significant presence in Ireland, mainland Europe and the USA. Customers include major broadcasters such as the BBC, ITV, BSkyB and the independent radio groups, major telco providers including the UK's five mobile network operators, and the emergency services.
Arqiva Directory page Arqiva Web Site About CGR Cinémas: Founded in 1974 by George Raymond, CGR Cinémas is a French exhibition group based in La Rochelle, France. The group, initially based in the South West of France, took advantage of the creation of multiplexes to spread to the whole of the French territory. Today, CGR Cinémas is the third largest exhibition chain and the first independent circuit in France with more that 16 million admissions per year. Madame Nicole Raymond and her children, Luc and Charles Raymond, took over the group when George Raymond died. Jocelyn Bouyssy has worked at CGR Cinémas for the last 20 years and currently serves as Chief Executive Officer of the company. CGR Cinémas Directory page
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