uilding on last year’s successful collaboration, Arts Alliance Media provided a
full package of digital projection equipment for two contrasting events at this
On the closing Saturday the recently released re-constructed version of Sam
Fuller’s “The Big Red One” was screened to a packed audience. The fully
re-mastered digital presentation lasted 160 minutes and was followed by a Q & A
session with Robert Carradine and Pamela Marvin.
“We were delighted by the response from both audience and cast members who
praised the quality of the presentation of this anti-war epic”, said Nicola
Pierson, EIFF’s Head of Programming. “Some of the original 35mm footage had been
lost and several sections had to be re-scanned from archive sources including
some 16mm footage, but the new digital master emphasises the value of this type
The screening contrasted with an industry event hosted by Sony and Young and
Rubicam the previous day. Also making use of the digital projector, the event
featured content sourced exclusively on HD Cam and played direct from tape in
High Definition (1920x1080) format. Young & Rubicam and Sony teamed up for the
third year running in a venture designed to expose filmmakers to the creative
possibilities of High Definition technology.
“The Sony HDCAM High Definition format has become the most popular production
system for all HD production, be it commercials, movies or top-end television,”
said Milan Krsljanin, “The ‘Magic’ shorts are the living proof of the creative
potential of High Definition for moviemaking accommodating different aesthetics
and looks and delivering outstanding pictorial results on a big cinema screen
and we were very pleased to be working with Arts Alliance Media in presenting
this material at the highest quality”
Both presentations were screened on one of Arts Alliance Media’s DLP Cinema™ projectors, with “The Big Red One” played from an EVS HD MPEG2 Server.
“We were excited to work with the Edinburgh Festival again this year “ said Rod
Wheeler of Arts Alliance Media. “From being just an interesting showpiece this
technology is becoming an essential ‘must-have’ for festivals looking for a
combination of quality and flexibility.