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Los Angeles, CA—Sep 29, 2009
Cinedigm Launches the Largest All-Digital Independent Film Release with OPA! on October 16, 2009
October 5 Virtual Premiere and Q & A with Cast - LIVE from Madame Tussaud’s - to Kick Off Marketing Campaign
Cinedigm (NASDAQ: CIDM), the global leader in digital cinema, in association with Ullman Family Film Productions, will release the Matthew Modine feature OPA! on Friday, October 16 in approximately 300 theaters nationwide. To kick off the campaign, Cinedigm will offer a simulcast screening of the film, coupled with a LIVE question-and-answer session with the cast, in 50 cities across the country on Monday, October 5, 2009.
The LIVE event, which utilizes CineLiveTM technology, will give audience members in these markets a sneak preview of the film and the chance to participate in an in-theater Q & A with Modine, his co-stars Agni Scott and Alki David, moderated by French Stewart (Modine’s co-star at the Geffen Playhouse), all appearing via satellite from Los Angeles’ Madame Tussaud’s.At the LIVE event on October 5, Modine and cast will take questions via text message from audience members nationwide, in an event designed to celebrate the film but to also raise awareness for Susan G. Komen for the Cure®, the global leader of the breast cancer awareness movement.
Cinedigm, in support of Susan G. Komen for the Cure® and Breast Cancer Awareness Month (October), also will promote a “text to donate” option during the LIVE Q&A and Susan G. Komen for the Cure® PSAs will run on Cinedigm’s nearly 3,000 advertising screens nationwide during October. Since its inception in 1982, Susan G. Komen for the Cure® has invested more than $1 billion toward breast cancer research.
“CineLiveTM brings the experience of a live premiere – something that was formerly limited to Los Angeles and New York -- to moviegoers nationwide, giving them an opportunity to see and interact with their favorite stars from their local multiplex,” said Bud Mayo, CEO of Cinedigm. “CineLiveTM is the future of movie-going.”
Directed by Udayan Prasad, OPA! stars Modine, Agni Scott, Alki David and Richard Griffiths.
Story Synopsis: On the magical Greek island of Patmos, the inhabitants have lived, danced, and laughed for thousands of years. But, with the arrival of a straight-laced, high-tech archaeologist, ERIC (Matthew Modine) everything could forever change. Eric soon finds himself swept into a world of picture-postcard scenery and romance. That is, until his satellite-guided equipment reveals that his most important find may be buried under the taverna owned by the object of his affection – the beautiful and uncompromising KATERINA (Agni Scott). Will Eric toss away a lifetime of work – and the hope of fulfilling his father’s deepest wish – for the love of a vivacious and independent woman? For more information, visit www.opafilm.com.
About CineLiveTM Cinedigm’s CineLive product has been developed in conjunction with International Datacasting Corporation (TSX:IDC) and Sensio® Technologies Inc. (Sensio) (TSX.V:SIO) under an exclusive domestic license agreement with Cinedigm and is designed to work with Cinedigm’s satellite network and digital cinema systems equipped with 3-D technology.
Cinedigm Digital Cinema Corp. is a leader in providing the services, experience, technology and content critical to transforming movie theaters into digital and networked entertainment centers. The Company partners with Hollywood movie studios, independent movie distributors, and exhibitors to bring movies in digital cinema format to audiences across the country. Cinedigm's digital cinema deployment organization, state of the art distributor and exhibition software, and marketing and distribution platform for alternative content and independent films are a cornerstone of the industry's digital cinema transformation. With the April acquisition of New Video, the world's largest aggregator of independent digital content and leading distributor of quality entertainment, CIDM has created a new full service end-to-end digital studio, enabling the Company to acquire and distribute independent films and specialty content both theatrically and via digital, mobile and home media platforms.
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