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# 1936 Scophony

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MILWAUKEE—Oct 5, 2009

Marcus Theatres® Announces Six New RealD 3D Installations

Over 60% of company’s theatre locations will offer life-like digital 3D technology for moviegoers
Marcus Theatres®, a division of The Marcus Corporation (NYSE: MCS), today announced plans to install six new RealD 3D systems at Marcus Theatres locations in Illinois, Minnesota, Nebraska and Wisconsin. The company plans to install the six additional 3D systems in time for the December 18 opening of Avatar, James Cameron’s highly anticipated 3D release. With the addition of the six RealD 3D equipped screens, Marcus Theatres will offer digital 3D at 32 locations in seven states.

“Expanding our digital 3D footprint is part of our growth strategy, as the studios produce more and more digital 3D films. With up to 14 digital 3D films scheduled for release in 2010, this powerful technology is expected to continue to have a positive impact on our box office,” said Bruce J. Olson, president of Marcus Theatres.

Olson said digital 3D technology continues to attract a wide variety of audiences. “Digital 3D films are not only animated films, but live-action films, comedies and documentaries. Popular 3D films opening this fall include re-releases of Toy Story 1 & 2 and the popular Nightmare Before Christmas, as well as a re-make of A Christmas Carol, starring Jim Carrey.”

“The positive response from moviegoers to digital 3D films continues to grow. That’s because digital 3D technology engages the viewer with interactive graphics and life-like images, providing a much more dynamic form of movie entertainment. We are excited to provide our guests with these realistic 3D images using the latest RealD digital technology,” added Olson.

When the six new 3D screens open, over 60% of Marcus Theatres’ first-run theatre locations will be equipped with digital 3D technology. RealD will provide the equipment and glasses for the six new digital 3D systems.
New 3D Locations:
The new RealD installations will be introduced at Sheboygan Cinemas in Wisconsin; Chicago Heights Cinemas and a second 3D screen at Orland Park Cinemas in Illinois; Elk River Theatre and Shakopee Town Square in Minnesota and 20 Grand in Omaha, Nebraska.
Existing 3D Locations:

Wisconsin
 
Bay Park Cinemas, Green Bay Point Cinemas, Madison
Cedar Creek Cinemas, Wausau Ridge Cinemas, New Berlin
Eastgate Cinemas, Madison South Shore Cinemas, Oak Creek
Hollywood Cinemas, Grand Chute
La Crosse Cinemas, La Crosse
Marcus Cinema at the Renaissance, Sturtevant
Marcus Majestic Cinema, Brookfield
Menomonee Falls Cinema, Menomonee Falls
North Shore Cinemas, Mequon
 

Illinois

Minnesota
Addison Cinemas, Addison Duluth 10 Theatre, Duluth
Elgin Theatre, Elgin Oakdale Cinemas, Oakdale
Gurnee Cinemas, Gurnee Parkwood Cinemas, Waite Park
Orland Park Cinemas, Orland Park
 

Iowa

Nebraska
Coral Ridge, Coralville Lincoln Grand Cinema, Lincoln
Crossroads, Waterloo Twin Creek Cinema, Bellevue
Village Point Cinema, Omaha
 

Ohio

North Dakota
Crosswoods Cinemas, Columbus Century Cinemas, Fargo
Pickerington Cinemas, Pickerington
About Marcus Theatres: Celebrating its 80th anniversary in 2015, The Marcus Corporation is a leader in the lodging and entertainment industries, with significant company-owned real estate assets. The Marcus Corporation’s theatre division, Marcus Theatres®, currently owns or manages 675 screens at 54 locations in Wisconsin, Illinois, Iowa, Minnesota, Nebraska, North Dakota and Ohio. The company’s lodging division, Marcus® Hotels & Resorts, owns and/or manages 19 hotels, resorts and other properties in 10 states. The company is headquartered in Milwaukee, Wisconsin. Marcus Theatres Directory page
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More Marcus Theatres Press Releases: Nov 24, 2015 4DX Opens Second U.S. Location, First in the Midwest, at Gurnee Mills Cinema Nov 4, 2015 HARMAN Professional Solutions’ Technologies Help Marcus Theatres Cast Immersive Audio in a Starring Role at Flagship Cineplex Oct 13, 2015 Hollywood Software Inks Deal with Marcus Theatres To Utilize its Enterprise Web Product Sep 1, 2015 4DX Cinema to Make Chicago Premiere This Fall Dec 13, 2013 Marcus Theatres Debuts Dolby Atmos in UltraScreen DLX Auditoriums Apr 15, 2013 Marcus Theatres Selects Barco’s Cinema Sound Solution for Ultrascreen Cinema Oct 10, 2011 Ballantyne Strong Successfully Completes Marcus Theatres® Full-Scale Digital Cinema Deployment in Only 45 Days Oct 10, 2011 Marcus Theatres® Completes Digital Cinema Installations, Branded MDX Aug 17, 2011 Doremi Cinema Secures Large-Scale Digital Cinema Rollout for Marcus Theatres® Aug 17, 2011 Marcus Theatres® Selects NEC Digital Cinema Projectors and Displays for Full-Scale Rollout at its 47 Locations Aug 17, 2011 Marcus Theatres® Selects Ballantyne Strong for Its Full-Scale Digital Cinema Deployment, Including 570 NEC Projection Systems, Installations, Maintenance and NOC Services Jul 5, 2011 Marcus Theatres® Announces Large-Scale Digital Cinema Rollout Mar 25, 2010 Marcus Theatres® to Install Digital RealD 3D Systems in Eight 70-Foot-Wide UltraScreens® Mar 8, 2010 Marcus Theatres® To Install 19 Additional RealD 3D Systems Mar 11, 2009 Marcus Theatres® Announces 13 New RealD Digital 3D Screens at Theatres Throughout the Midwest Jun 13, 2008 Marcus Theatres® and XPAND Join Forces Resulting in Expansion of 3D Digital Theatres in Midwest Sep 13, 2007 National Cinemedia and Marcus Theatres® Enter Into Affiliate Agreement to Present Alternative Events in U.S. Movie Theatres Feb 25, 2004 Marcus Theatres Chooses Digital B-Chain™ For UltraScreen More
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