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Chicago—Oct 6, 2009

NEC Display Solutions Offers Financing Incentives on Digital Cinema Projectors in Advance of 3D Holiday Movie Releases

Low Introductory Payments Aid Generation of Positive Cash Flow Within First 18 Months of Purchase
NEC Display Solutions of America, a leading provider of commercial LCD displays and projectors, announced today the availability of financing incentives for theater owners looking to upgrade cinema projector capabilities to digital. Now through December 31, 2009, NEC is offering eligible organizations special financing packages with low introductory payments on eligible NEC 3D-enabled digital cinema projectors.

"With the increased number of 3D movies scheduled to be released over the next few months, now’s the time for theater owners to improve their technology and benefit from the increased box office revenue associated with 3D movies," said Jim Reisteter, General Manager, Digital Cinema Division, NEC Display Solutions. "We’re excited to offer special financing programs to help theater owners obtain advanced digital projector technology for 3D that has the potential to pay for itself within 12 to 18 months."

Combining advanced DLP Cinema projectors with reliable multiplex and screen servers, NEC's Digital Cinema Projector Series offers the most comprehensive digital cinema solution on the market today. These models enable theaters to deliver stunning digital images regardless of screen size, while simplifying theater management and reducing costs. NEC digital cinema projectors require the use of a 3D enabler in order to display 3D films, and enablers are available through Dolby, RealD and MasterImage. NEC's 3D-enabled digital cinema projectors, the NC2500S-A and NC1600A-C, meet DCI specifications for performance and reliability, which are requirements in the cinema industry today.

"We’re thrilled to provide offers that allow theater owners to take advantage of NEC’s innovative projector technology," said Herschel Salan, Vice President and General Manager, NEC Financial Services. "Theater owners have a unique opportunity to affordably improve their digital cinema projector technology and subsequently reap the benefits of increased revenue due to 3D movies. During these difficult economic times, we want as many theaters as possible to experience the value that NEC has to offer.”

Benefits of digital cinema projectors for 3D movies include:

. Meeting the demand for James Cameron and 20th Century Fox’s highly anticipated movie “Avatar”
. Currently, 3D movies can only be shown on digital cinema projectors with 3D capabilities
. Increased theater traffic and revenues by cashing in on the upcoming slate of 3D movies
. Delivering truly accurate, life-like image with vibrant colors for enhanced viewing experience
. Unsurpassed quality by avoiding deterioration issues from film reproduction

These financing options are available through NEC Financial Services, LLC, a firm dedicated to providing tailored financing and leasing services to customers throughout the United States. To learn more about these financing options, please visit www.necdisplay.com/3Dpromo, or contact NECDigitalCinemaLease@neclease.com.

Interested parties can also fill out the online credit application available at http://www.neclease.com/credit_application.asp.

For more information about NEC's digital cinema projectors, please visit http://necdisplay.com/Products/SubClass/?subclass=Projectors.
NEC Digital Cinema Contacts: North America and South America
NEC Display Solutions of America 
www.necdisplay.com 
Phone: 630-467-3000 

Sales: Jim Reisteter 
General Manager, Digital Cinema Division 
Phone: 818-557-2500 
jreisteter@necdisplay.com 

Marketing: Emily Narkviroj 
Channel Marketing Manager 
Phone: 630-467-3288 
enarkviroj@necdisplay.com 


Europe, Middle East, Africa
NEC Display Solutions Europe Gmbh 
http://www.nec-display-solutions.com/p/hq/en/home.xhtml 
Phone: 49(0)89-99 6990 

Public Relations: Ann Kjellser 
PR Manager EMEA 
Phone: 46 72 162 8719 

Sales: Mark Kendall 
Senior Manager, Digital Cinema 
Phone: 44 118 969-1352 

Marketing: Gerd Kaiser 
Product line manager, Large Venue Projectors 
Phone: 49(0)89 99 699-623 

Japan
NEC Display Solutions, Ltd. 
http://www.nec-display.com/jp/projector.html 
Phone : 0120-610-161 (Customer Support Center) 
      *9:00-18:00 except Saturday/Sunday/National holidays 

China
NEC Solutions (China) Co., Ltd. 
http://cn.nec.com/ 
Phone  +86-10-5934-2885 

Australia, New Zealand
NEC Australia Pty Ltd 
Phone: +61 3 9262 1111 
http://au.nec.com/ 

Thailand, Malaysia, Philippines, Vietnam, Myanmar, Kambodia, Brunei
Goldenduck Group 
Phone:  +66 2887 8807 
http://www.goldenduckgroup.com/ 

Hong Kong, Macau, Taiwan
Strong Westrex, Inc. 
Phone: +852 2827 8289 
http://www.strong-world.com/ 

India, Sri Lanka, Pakistan, Bangladesh, Nepal
Real Image Media Technologies Pvt. Ltd. 
Phone: +91 44 42041505 
http://www.realimage.com/ 

South Korea
Hyosung ITX Co., Ltd. 
Phone: +82 2 2102 8591 
http://www.hyosungitx.com/ 

*Web Site of NEC DLP Cinema Projectors 
http://www.nec-display.com/ap/en_projector/dlpcinema/index.html 
 
About NEC Digital Cinema: Combining advanced DLP Cinema® projectors with reliable multiplex and screen servers, NEC Display Solutions’ Digital Cinema Projector Series offers the most comprehensive digital cinema solution on the market today. These 3D-capable models enable theaters to deliver stunning digital images regardless of screen size, while simplifying theater management and reducing costs. All of NEC's digital cinema projectors meet DCI specifications for performance and reliability, meeting the requirements of today’s cinema industry. NEC also offers full digital signage solutions, highlighted by its award-winning 32”-82” LCD displays and multimedia projectors, for lobbies, concessions and concourses. NEC Digital Cinema Directory page NEC Digital Cinema Web Site
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