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# 1958 GE

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London—Oct 19, 2009

Arts Alliance Media Announces Bruce Steinberg to Board of Directors

Arts Alliance Media (AAM), Europe’s leading provider of digital cinema technology, content and deployment, today announced the appointment of Bruce Steinberg to its Board of Directors, as Non-Executive Director, effective immediately.

Mr. Steinberg brings more than 20 years of media industry experience to the AAM Board, having most recently served as CEO of HIT Entertainment Ltd, the company which creates internationally renowned children’s properties including Bob the Builder, Barney, Thomas & Friends, Angelina Ballerina and Pingu and whose activities span television and video production, publishing, consumer products, licensing and live events. Prior to HIT, Mr. Steinberg was the CEO of Fox Kids Europe N.V., General Manager of Broadcasting at BSkyB and the first Chief Executive Officer of UK Gold and UK Living TV from their launch in 1992 to their sale in 1997. He began his career at MTV Networks in New York in 1985 where he held various positions and moved to Europe in 1989 as Senior Vice President of Advertising Sales and New Business Development for MTV Europe.

Howard Kiedaisch, CEO of Arts Alliance Media, said, “We are very pleased to welcome Bruce to the AAM Board and delighted to have someone of his calibre enrich our team. Bruce’s extensive consumer content and distribution experience will be invaluable and help steer us in the right direction as we continue to grow and evolve as a business and build on our strong market position.”

Mr Steinberg is currently Non-Executive Chairman of Bragster.com, an online community led by Intel; Director of Premier Exhibitions, a provider of museum-quality touring exhibitions such as the Titanic Artifact Tour (Nasdaq PRXI), and a Director of JDRF UK, a charity dedicated to Type 1 Diabetes. He received an MBA from Harvard Business School, a BA (Cantab) from Cambridge University and a BA from Columbia University. Mr Steinberg lives in London with his family.
Arts Alliance Media Contacts: Kate Pidgeon
Arts Alliance Media Ltd
T:  +44 (0)20 7751 7512 
F:  +44 (0)20 7751 7505
kate@artsalliancemedia.com
About Arts Alliance Media: Arts Alliance Media, based in London with offices in Paris, Amsterdam, Barcelona, Oslo and Berlin, is the worldwide leader in digital cinema, offering a complete range of services, as well as VPF financing solutions. These services include installation, maintenance and support for digital cinema systems, software solutions developed in-house, management and delivery of content to cinemas, and alternative content and live events. Currently AAM has over 3,000 screens signed up in multiple territories, including with many leading exhibitors across Europe, and has Virtual Print Fee agreements in place with all six Hollywood studios. AAM’s strategic partnership with Arqiva allows exhibitors to benefit from satellite delivery of content. The company’s digital cinema lab has mastered over 1500 titles to date and shipped over 50,000 prints. Arts Alliance Media was founded in 2003 by Thomas Høegh. Arts Alliance Media Directory page Arts Alliance Media Web Site
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