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Los Angeles—Oct 22, 2009

RealD Live to Debut with Real-Time 3D Broadcast of “El Clasico”

Live 3D Broadcast of Storied Soccer Rivalry Between Chivas de Guadalajara and Club América to RealD LIVE Equipped Theatres in Mexico and USA
RealD, the world’s leading outfitter of 3D theatres, announced the debut of RealD LIVE with a real-time 3D broadcast of “El Clásico”, the famed rivalry between Mexican soccer powerhouses Chivas de Guadalajara and Club América, on Sunday, October 25th, to RealD equipped theatres in Mexico and the United States. RealD has partnered with Televisa and Sony de México on the event, which will be broadcast to Cinépolis theatres in Monterey and Guadalajara, Mexico, and to a private screening at the AMC Burbank Town Center 6 in the United States.  
 
“This live 3D broadcast will bring the excitement and pageantry of this extraordinary event to theatres in fully immersive RealD 3D for an experience only matched by being in the stadium,” said Joe Peixoto, RealD president of worldwide cinema. “RealD LIVE is the next step in 3D entertainment, offering our worldwide network of exhibition partners the ability to show spectacular live events while bringing fans so close to the action they’ll feel like they’re on the field.”   
 
RealD LIVE is a new product that works with all RealD Cinema Systems enabling RealD equipped theatres to display live event broadcasts from anywhere in the world in crisp, clear, fully immersive RealD 3D. When connected to a RealD Cinema System, RealD LIVE receives a broadcast signal and converts the stream to a format compatible with the digital cinema projector. With standard RealD cinema eyewear, audiences will experience the high-quality, stunningly lifelike viewing experience RealD 3D is known for.
 
With 3D films driving today’s record box office, RealD LIVE promises to open new 3D entertainment opportunities to the over 9,000 screens contracted and nearly 4,000 RealD 3D equipped screens in 48 countries with live alternative content broadcast capabilities for concerts, sporting events, theatre and more.   
 
RealD LIVE is expected to be rolled out to the company’s worldwide network of theatres later in the fourth quarter of 2009.
About RealD: RealD (NYSE: RLD) is a leading global licensor of 3D technologies. RealD's extensive intellectual property portfolio is used in applications that enable a premium 3D viewing experience in the theater, the home and elsewhere. RealD licenses its RealD Cinema Systems to motion picture exhibitors that show 3D motion pictures and alternative 3D content. RealD also provides its RealD Display, active and passive eyewear, and RealD Format technologies to consumer electronics manufacturers and content producers and distributors to enable the delivery and viewing of 3D content.  RealD's cutting-edge 3D technologies have been used for applications such as piloting the Mars Rover.  RealD was founded in 2003 and has offices in Beverly Hills, California; Boulder, Colorado; London, United Kingdom; Shanghai, China; Hong Kong; and Tokyo, Japan. RealD Directory page
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