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LOS ANGELES—Oct 26, 2009

RealD and Hollywood Theaters Partner for 100 RealD 3D Screens

RealD, the global leader in 3D cinema, and Hollywood Theaters announced today that they have partnered to equip a minimum of 100 screens across the country and overseas with RealD 3D technology. The rollout, which has already begun, will see 64 RealD 3D installations by mid-December, and the additional RealD 3D screens will be added in early 2010.     

“Moviegoers are seeking out the premium, fully immersive 3D experience only available with RealD’s digital 3D technology,” said Joseph Peixoto, president of worldwide cinema for RealD. “It’s exciting to partner with Hollywood Theaters on this large number of screens so their nationwide audience can experience ‘Avatar’ and other upcoming releases in crystal clear RealD 3D.” 

“From the outstanding customer experience to the ease of operations, Hollywood Theaters believes RealD is the clear choice for 3D technology as we launch our digital deployment,” said Clyde Cornell, chief operating officer for Hollywood Theaters.  “And, fiscally speaking, partnering with RealD provides us the flexibility of being 3D capable on multiple screens in any one complex with a minimal capital expense.”

A driving force of this year’s record box office and theatre attendance, RealD is far and away the world’s largest 3D cinema platform with over 9,000 screens under contract and nearly 4,000 RealD equipped screens installed worldwide with 300 exhibition partners in 48 countries.

About RealD: RealD (NYSE: RLD) is a leading global licensor of 3D technologies. RealD's extensive intellectual property portfolio is used in applications that enable a premium 3D viewing experience in the theater, the home and elsewhere. RealD licenses its RealD Cinema Systems to motion picture exhibitors that show 3D motion pictures and alternative 3D content. RealD also provides its RealD Display, active and passive eyewear, and RealD Format technologies to consumer electronics manufacturers and content producers and distributors to enable the delivery and viewing of 3D content.  RealD's cutting-edge 3D technologies have been used for applications such as piloting the Mars Rover.  RealD was founded in 2003 and has offices in Beverly Hills, California; Boulder, Colorado; London, United Kingdom; Shanghai, China; Hong Kong; and Tokyo, Japan. RealD Directory page
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