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Los Angeles and Melbourne, Australia—Oct 28, 2009
Look3D and RealD Reach Licensing Agreement for First-Ever Collection of Premium RealD 3D Eyewear
Look3D, a leading 3D vision company, and RealD, the world’s leading 3D cinema technology company, announced today that they have reached a licensing agreement for Look3D to design, manufacture and distribute RealD 3D certified premium eyewear. Look3D eyewear will offer the same crisp, clear RealD 3D experience as eyewear currently distributed at RealD equipped theatres and will be compatible with all RealD theatres worldwide.
“Moviegoers will be able to pick from a full line-up of premium RealD 3D glasses in cool designs with shapes and styles that hug the face like regular glasses,” said Rhett Adam, director of Look3D. “3D movies are booming and we’re excited for the millions of fans of RealD 3D around the world to experience the next film in Look3D style.”
“Moviegoers are flocking to theatres in record numbers to experience RealD 3D movies and now they’ll be able to have their own pair of premium RealD 3D glasses in a style that’s all their own,” said Joseph Peixoto, RealD president of worldwide cinema.
“Like people having a pair of sunglasses, movie fans will have a pair of RealD 3D glasses personalized in style and fit, and certified by RealD to assure a fantastic movie experience. We look forward to additional announcements about the introduction of designer 3D glasses from top fashion brands and prescription RealD 3D eyewear in the near future.”
Look3D will create multiple RealD compatible eyewear collections for adults and children, including a premium collection of glasses of the highest quality with styles matching today’s most popular eyewear designs. Look3D will also offer a themed collection of glasses with colors, shapes and other design elements matching a variety of upcoming 3D major motion picture releases.
Look3D RealD eyewear will be available for purchase beginning in December with sales through Look3D, at movie theatres and online retail sites. Check out Look3D’s website at www.look3d.com for a sneak peak of what is to come in 2010.
RealD 3D movies are the new generation of entertainment, with crisp, bright, ultra-realistic images so lifelike moviegoers feel like they’ve stepped inside the movie. A driving force in this year’s elevated box office totals delivering three to four times per screen revenue of the same film on 2D screens, RealD 3D adds depth that puts moviegoers in the thick of the action, whether they’re joining favorite characters in a new world or dodging objects that seem to fly into the theatre. RealD pioneered today's digital 3D and is the world's most widely used 3D cinema technology with over 9,000 screens under contract and nearly 4,000 screens installed in 48 countries.
RealD (NYSE: RLD) is a leading global licensor of 3D technologies. RealD's extensive intellectual property portfolio is used in applications that enable a premium 3D viewing experience in the theater, the home and elsewhere. RealD licenses its RealD Cinema Systems to motion picture exhibitors that show 3D motion pictures and alternative 3D content. RealD also provides its RealD Display, active and passive eyewear, and RealD Format technologies to consumer electronics manufacturers and content producers and distributors to enable the delivery and viewing of 3D content. RealD's cutting-edge 3D technologies have been used for applications such as piloting the Mars Rover. RealD was founded in 2003 and has offices in Beverly Hills, California; Boulder, Colorado; London, United Kingdom; Shanghai, China; Hong Kong; and Tokyo, Japan.
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