Cinedigm Digital Cinema Corp. (NASDAQ: CIDM) today announced that the Dave Matthews Band, Ben Harper and Relentless7, and Gogol Bordello will perform in a 3D feature movie, “Larger Than Life ... in 3D,” on digital cinema screens nationwide. The 3D movie will run for one week only, from December 11-17, 2009.
“Larger Than Life ... in 3D” was produced by Action 3D and AEG Network Live and will be distributed by Cinedigm, the leading digital cinema company that helps exhibitors transition from film to digital cinema. Once movie screens become digital, they cease to be movie screens in the traditional sense; they can show entirely new forms of content, from 3D movies and concerts to live sports, children’s shows, operas, video games and more. This past summer, for example, the Michael Jackson memorial service was shown on digital screens throughout Los Angeles.
Music concerts have become an increasingly popular cinema option. Cinedigm has delivered concerts to digital screens dating back to 2007, when the company debuted an in-theater digital concert series that presented the best performances from the South by Southwest Music Festival. In early 2008, Cinedigm delivered the Tom Petty and the Heartbreakers documentary, “Runnin’ Down a Dream,” to sold-out audiences, followed by a one-night-only concert from Grammy Award-winning Christian rapper TobyMac in May.
In June 2008, Cinedigm brought John Mayer’s “Where the Light Is: John Mayer Live in Los Angeles” to the big screen. “Three Days Grace: Live at the Palace 2008” performed on digital cinema screens in August 2008. David Gilmour, the voice and guitar of Pink Floyd, performed live to 50,000 fans in Poland. Thousands more thrilled to a repeat performance on digital cinema screens, delivered by Cinedigm. Earlier this year, Cinedigm delivered “Fall Out Boy LIVE – Folie à Deux NYC to LA Presented by Nokia” to approximately 80 theaters.
“Digital technology has dramatically transformed the cinema experience,” said Bud Mayo, Chairman and CEO of Cinedigm. “The ability to see Dave Matthews in 3D, on a big screen at your local theater, for far less than the cost of a concert ticket is an exciting option for music fans. This is the future of modern cinema: movies, music, sports ... the options are limitless.”
The performances in “Larger Than Life ... in 3D” were filmed at critically acclaimed music festivals this summer, including the Austin City Limits Music Festival in Texas, the Mile High Music Festival in Colorado and at All Points West Music & Arts Festival in New Jersey. Cinedigm will also distribute 3D concert events including the “Best of Lollapalooza” and the “Best of Austin City Limits” in the first and second quarters of 2010.
The specific theaters showing “Larger Than Life ... in 3D,” as well as future 3D concerts, will be announced closer to each show’s opening date.