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# 1950 Theatre TV

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London, UK—Nov 17, 2009

Reel Cinemas to Get Digital and Satellite with Arts Alliance Media

UK Screens Sign Up to AAM’s Virtual Print Fee Digital Rollout
Arts Alliance Media (AAM) – Europe’s leading provider of digital cinema technology, content and deployment – today announced they have signed an agreement with Reel Cinemas to digitise Reel’s entire circuit in the UK. The Virtual Print Fee (VPF) based deal covers all 60 of Reel’s screens throughout the country, across 15 sites, as well as 60 affiliated screens programmed by Reel's programmer, Steve Reynolds.

The installation of digital equipment is scheduled to begin immediately. In addition the deal also covers the installation of 3D in 20 screens, meaning there will be at least one 3D screen in each site, to take advantage of next year’s slate of around 15 3D releases.

Arts Alliance Media will also be providing satellite systems for each of Reel’s 15 sites, in conjunction with satellite partner Arqiva Satellite & Media. This will allow the cinemas to show live alternative content, such as opera, sports and music concerts, and also to receive feature and trailer content via satellite. AAM’s Digital Cinema Network Software will also be deployed, allowing sites to efficiently manage their digital content and equipment, and for AAM to monitor and maintain the network and equipment remotely.

Howard Kiedaisch, CEO of Arts Alliance Media, said of the deal “We’re delighted to announce this deal with Reel Cinemas. The decision to go digital and 3D means that their sites will be able to offer all the benefits of digital to their patrons across the UK. The addition of another cinema chain to AAM’s rollout is a great vote of confidence as the European conversion to digital really begins to build momentum.”

Reel Cinemas’ Managing Director, KC Suri, added “Reel Cinemas is very happy to be entering into association with Arts Alliance Media, and we’re looking forward to this next stage in our ambitious expansion plans. We’re committed to giving all our customers the ultimate cinema experience, and so to be able to now offer them cutting edge digital, satellite and 3D is great for us, and great for the communities we’re based in.”

Reel Cinemas is one of the UK’s fastest growing cinema chains, focussed on creating cinemas geared towards a local community audience, with town centre sites and the latest technology and targeted programming for customers.

Arts Alliance Media’s digital network currently covers 6 European territories and has installed over 650 digital screens to date.
Arts Alliance Media Contacts:
Logo: Arts Alliance Media About Arts Alliance Media: Arts Alliance Media (AAM) is the global leader in digital cinema software and services. It offers a wide range of software solutions to exhibitors which allow them to reduce costs, increase efficiency, and grow revenues, and improve the cinematic experience for their customers.  Its software touches over 25,000 digital screens globally, while AAM’s network operations centre (NOC) supports several thousand screens. Clients include Cinépolis, Wanda, Hoyts and Odeon UCI.  AAM’s latest offering is Thunderstorm – a unique online marketplace for cinema where exhibitors can browse the latest technologies to enable them to increase revenues and improve customer interaction. Arts Alliance Media Directory page Arts Alliance Media Web Site About Reel Cinemas: Reel Cinemas is one of the UK’s fastest growing cinema chains, focussed on creating cinemas geared towards a local community audience, with town centre sites and the latest technology and targeted programming for customers. Reel Cinemas Directory page
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