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# 1999 Hughes JVC

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LONDON—Dec 1, 2009

RealD and Apollo Cinemas Enter Exclusive Agreement

40 RealD 3D-Equipped Screens to be Installed Across U.K.’s Largest Indie Chain
RealD, the worldwide and European leader in 3D cinema, and the U.K.’s largest independent theatre chain, Apollo Cinemas, announced today an exclusive multi-year partnership to equip all 13 Apollo Cinemas locations with RealD 3D technology. The agreement accounts for up to 40 RealD 3D installations, which are already in progress.

“We think there is an appreciative audience hungry for a first class 3D cinema experience and we think RealD is best placed to help us offer this to our customers,” stated Rob Arthur, managing director, Apollo Cinemas. 
 
“This agreement builds on RealD’s market-leading position in Europe and dominant role as the preferred 3D provider in the U.K.,” stated Bob Mayson, managing director of RealD Europe Ltd.  “We’re pleased to partner with Apollo Cinemas, bringing their audience the RealD 3D experience in time for the holiday’s line-up of blockbuster titles.

Real D’s new generation of 3D technology is deployed across the world’s largest 3D platform with over 9,000 screens under contract and over 4,500 screens installed in 48 countries with over 300 exhibition partners.  RealD is the leading 3D provider for theatres globally and in Europe, North America, Latin America and Australia.
About RealD: RealD (NYSE: RLD) is a leading global licensor of 3D technologies. RealD's extensive intellectual property portfolio is used in applications that enable a premium 3D viewing experience in the theater, the home and elsewhere. RealD licenses its RealD Cinema Systems to motion picture exhibitors that show 3D motion pictures and alternative 3D content. RealD also provides its RealD Display, active and passive eyewear, and RealD Format technologies to consumer electronics manufacturers and content producers and distributors to enable the delivery and viewing of 3D content.  RealD's cutting-edge 3D technologies have been used for applications such as piloting the Mars Rover.  RealD was founded in 2003 and has offices in Beverly Hills, California; Boulder, Colorado; London, United Kingdom; Shanghai, China; Hong Kong; and Tokyo, Japan. RealD Directory page About Apollo Cinemas:
Apollo Cinemas Ltd is the UK's largest independent chain, serving over 2.6 million customers each year. It is currently the UK's 6th largest cinema operator (by number of screens), with 83 screens across 14 cinema locations, with a further 32 screens and three cinemas in development. It also boasts ten per cent of the UK’s 3D screens, as well as the West End’s only all-3D, all-digital multiplex, in its London Piccadilly location. By mid-summer, 2011, all its screens will be fully equipped with category-leading Sony 4K digital projectors, RealD 3D and Arqiva satellites offering the pinnacle of screen technology to present the latest cinema releases, live events and alternative content in the highest possible quality.
Apollo Cinemas Directory page
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