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Chicago—Dec 11, 2009

Pacific Arclight Readies Avatar Movie Premiere on NEC Display Digital Cinema Projectors

3D Projectors from NEC Help Exhibitor Excite Audiences in L.A.
Photo: NEC  NC2000C NEC NC2000C
NEC NC2000C Photo: NEC  NC2000C 17,000-lumen Digital Cinema Projector
NEC Display Solutions of America, a leading provider of commercial LCD display and projector solutions, announced today that Pacific ArcLight has installed 17 of NEC’s 3D digital cinema projectors and is preparing to wow audiences when James Cameron’s movie “Avatar” is released on December 18 by Fox Studios.

“We found the NEC NC2500S-A projectors to be a great fit for us, especially with the new higher light output for amazing picture quality,” said Joe Miraglia, Pacific’s Director of Design, Construction & Facilities. “We’re very excited to be 100 percent ready to bring Avatar to our audiences, and, in fact, we are premiering the film at midnight on December 17 at ArcLight Hollywood, Cinerama Dome as well as ArcLight Sherman Oaks.”

Pacific Theatres and ArcLight Cinemas have installed NEC digital cinema projectors in 10 locations throughout Los Angeles, including ArcLight Hollywood, which has 825 seats and a screen size of 28-ft. x 86-ft. A major reason for the projector upgrade was to show 3D feature movies, although the theaters will use the projectors to show many popular movies in standard format, too. ArcLight Hollywood, ArcLight Sherman Oaks, Northridge Fashion Center, and Glendale Stadium 16 all have NEC projectors with 3D capabilities in the largest auditoriums of each individual complex.

“Audience expectations are pretty high these days. There are great 3D movies coming out, and NEC digital cinema projectors are transforming the audience experience,” said Jim Reisteter, General Manager, Digital Cinema Division, NEC Display Solutions. “Our customer Pacific ArcLight is sending a message that they are a great destination for 3D releases, and this translates to strong box office performance.”

The NEC NC2500S-A’s new technical enhancement allows 3D content to utilize the full 2K resolution of the 1.2-inch DMD from Texas Instruments, using triple flash technology for smooth motion. With a 33% increase in resolution and brightness, the projector is one of the brightest on the market. The boost in performance means a greater viewing experience for theatergoers.

NEC’s full line of digital cinema projectors serves a wide range of screen sizes and budgets, and is available immediately for upgrade or purchase. For more information about NEC's various digital cinema projectors, please visit http://necdisplay.com/Products/SubClass/?subclass=Projectors, or call 1-818-557-2500. To learn more about NEC financing options, please visit www.necdisplay.com/3Dpromo, or contact NECDigitalCinemaLease@neclease.com.
NEC Digital Cinema Contacts: North America and South America
NEC Display Solutions of America 
www.necdisplay.com 
Phone: 630-467-3000 

Sales: Jim Reisteter 
General Manager, Digital Cinema Division 
Phone: 818-557-2500 
jreisteter@necdisplay.com 

Marketing: Danielle Moore
Channel Marketing Manager
Phone: 630-467-3309
dmoore@necdisplay.com

Public Relations: Shelby Eversole
Digital Marketing Specialist
Phone: 630-467-4367
seversole@necdisplay.com

Europe, Middle East, Africa
NEC Display Solutions Europe Gmbh 
http://www.nec-display-solutions.com/p/hq/en/home.xhtml 
Phone: 49(0)89-99 6990 

Public Relations: Ann Kjellser 
PR Manager EMEA 
Phone: 46 72 162 8719 

Sales: Mark Kendall 
Senior Manager, Digital Cinema 
Phone: 44 118 969-1352 

Marketing: Gerd Kaiser 
Product line manager, Large Venue Projectors 
Phone: 49(0)89 99 699-623 

Japan
NEC Display Solutions, Ltd. 
http://www.nec-display.com/jp/projector.html 
Phone : 0120-610-161 (Customer Support Center) 
      *9:00-18:00 except Saturday/Sunday/National holidays 

China
NEC Solutions (China) Co., Ltd. 
http://cn.nec.com/ 
Phone  +86-10-5934-2885 

Australia, New Zealand
NEC Australia Pty Ltd 
Phone: +61 3 9262 1111 
http://au.nec.com/ 

Thailand, Malaysia, Philippines, Vietnam, Myanmar, Kambodia, Brunei
Goldenduck Group 
Phone:  +66 2887 8807 
http://www.goldenduckgroup.com/ 

Hong Kong, Macau, Taiwan
Strong Westrex, Inc. 
Phone: +852 2827 8289 
http://www.strong-world.com/ 

India, Sri Lanka, Pakistan, Bangladesh, Nepal
Real Image Media Technologies Pvt. Ltd. 
Phone: +91 44 42041505 
http://www.realimage.com/ 

South Korea
Hyosung ITX Co., Ltd. 
Phone: +82 2 2102 8591 
http://www.hyosungitx.com/ 

*Web Site of NEC DLP Cinema Projectors 
http://www.nec-display.com/ap/en_projector/dlpcinema/index.html 
 
Logo: NEC Digital Cinema About NEC Digital Cinema: Combining advanced DLP Cinema® projectors with reliable multiplex and screen servers, NEC Display Solutions’ Digital Cinema Projector Series offers the most comprehensive digital cinema solution on the market today. These 3D-capable models enable theaters to deliver stunning digital images regardless of screen size, while simplifying theater management and reducing costs. All of NEC's digital cinema projectors meet DCI specifications for performance and reliability, meeting the requirements of today’s cinema industry. NEC also offers full digital signage solutions, highlighted by its award-winning 32”-98” LCD displays, multimedia projectors and desktop monitors for lobbies, concessions and concourses. NEC Digital Cinema Directory page NEC Digital Cinema Web Site
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