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# 1938 Baird

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LOS ANGELES—Dec 14, 2009

100 Millionth Moviegoer Experiences RealD 3D

Over $1 Billion Generated in Box Office at RealD-Equipped Theatres; RealD 3D Cinema Platform Includes 19 of the World’s Top 20 Exhibition Circuits
RealD, the global leader in 3D technology, today announced that more than 100 million moviegoers have experienced films in RealD 3D worldwide. Having started today’s digital 3D revolution four short years ago with the release of Disney’s “Chicken Little,” 24 films have been shown in RealD 3D generating upwards of $1 billion in box office from RealD 3D-equipped screens. 
 
“Reaching the 100 millionth milestone in such a short period of time shows studios, exhibitors and moviegoers around the world have embraced RealD 3D for its premium entertainment experience,” said Michael V. Lewis, Chairman and CEO of RealD. “With our worldwide footprint tripling this year alone and the packed line-up of films coming out in RealD 3D, we’re excited to continue to build on this revolution in cinema.”    

"3D is the future of cinema and RealD has done a tremendous job building a global platform in a short period of time where filmmakers can showcase their work using this new cinematic medium," commented James Cameron, Director of the highly-anticipated “Avatar” (Twentieth Century Fox) which will be shown in RealD 3D beginning December 18th.
 
By far the world’s largest 3D cinema platform, RealD has continued its accelerated growth tallying a 200% increase in its worldwide installation base for the 2009 calendar year. The RealD 3D platform counts among its partners 19 of the world’s top 20 exhibitors with an industry-leading 9,500 screens under contract and 4,800 screens installed in 48 countries with 300 exhibition partners.
 
Added Joe Peixoto, RealD President of Worldwide Cinema, “Our hundreds of exhibition partners around the world are the foundation of our success. We look forward to continuing to deliver the industry standard in 3D so audiences can experience today’s RealD 3D phenomenon.”   
 
A fundamental shift to the cinema business, and a driver of this year’s record cinema box office, RealD 3D-enabled locations have delivered over 3x the per screen box office and 2.5x the per screen attendance of the same film in 2D. This year alone blockbusters including Disney’s “A Christmas Carol,” Twentieth Century Fox’s “Ice Age: Dawn of the Dinosaurs,” DreamWorks Animation’s “Monsters vs. Aliens” and Disney/Pixar’s “Up” have all earned over $100 million on 3D screens. There are over 50 films slated for release on RealD 3D encompassing all major studios, and more announced regularly, assuring the exponential growth of the RealD 3D platform.
About RealD: RealD (NYSE: RLD) is a leading global licensor of 3D technologies. RealD's extensive intellectual property portfolio is used in applications that enable a premium 3D viewing experience in the theater, the home and elsewhere. RealD licenses its RealD Cinema Systems to motion picture exhibitors that show 3D motion pictures and alternative 3D content. RealD also provides its RealD Display, active and passive eyewear, and RealD Format technologies to consumer electronics manufacturers and content producers and distributors to enable the delivery and viewing of 3D content.  RealD's cutting-edge 3D technologies have been used for applications such as piloting the Mars Rover.  RealD was founded in 2003 and has offices in Beverly Hills, California; Boulder, Colorado; London, United Kingdom; Shanghai, China; Hong Kong; and Tokyo, Japan. RealD Directory page
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