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# 1936 Scophony

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LOS ANGELES—Dec 16, 2009

Legendary ArcLight Cinemas’ Cinerama Dome and XpanD Team Up to Present Avatar, The Ultimate 3D Cinema Experience

ArcLight Cinemas and XpanD look to set a record box office opening by showcasing James Cameron’s Avatar at the Cinerama Dome this week in Hollywood. Since its inception in 1963, the iconic Cinerama Dome has never played a movie in 3D format as it was considered technically impossible. 

XpanD, the world’s leading 3D technology provider, being the most efficient and technology suitable 3D cinema choice with the capability to accommodate a screen size of 32 x 86 feet and to project digital 3D on a giant curved dome, managed to bridge the historical technical 3D challenge. As a result, this will be the ultimate Avatar 3D experience.
 
Located on Sunset Boulevard, the Cinerama Dome has been one of the best-known cinemas in the world for more than four decades, delivering the biggest blockbuster hits using the latest in cinematic innovations.  Moreover, the theater consistently ranks as one of the top five grossing theatres in the country and has built its strong reputation upon its unique, 800-seat geodesic-shaped theater that presents a variety of technical differences compared to traditional theaters while sitting in the heart of Hollywood where many studio executives, filmmakers and industry professionals choose to view blockbuster titles.   
 
XpanD offers the world’s best 3D technology for large format and specialty cinema environments, and because XpanD’s technology does not require a silver screen or other ancillary projection devices, XpanD 3D is the only solution for the giant Dome experience. XpanD’s active 3D solution is based upon the patented "pi-cell" system, delivering alternate right- and left-eye images with fast switching stereoscopic shutter action. Unlike competitive passive 3D technologies that use inexpensive disposable glasses, XpanD’s active 3D glasses do not affect image quality, do not have ghosting effects and do not manipulate the colors and contrast which is crucial in delivering the best 3D image and requisite for a movie such as Avatar.   
 
“We’re elated to be providing the 3D systems for the historic ArcLight Cinemas in Hollywood,” said Maria Costeira, CEO for XpanD. “Furthermore, with an XpanD 3D system at the Cinerama Dome in time for the opening of Avatar, viewers will experience the most anticipated 3D feature film in history in one of the best 3D viewing environments in the world.”
 
“Our guests have come to expect the best movie-going experience possible,” said Joe Miragila, Director of Design, Construction and Facilities of ArcLight Cinemas. “XpanD’s 3D technology now available in the Dome will make our guests’ experience for the highly-anticipated Avatar that much more special.”
About XPAND: XPAND 3D is the global leader in 3D technologies for cinema, with systems used by almost 10,000 3D cinemas in more than 50 countries. XPAND 3D is also the 3D solution of choice for home, business, post-production, education, military, medical, and professional 3D applications. XPAND 3D designs, manufactures, and OEMs, a range of consumer electronics 3D solutions that are driving the 3D revolution. XPAND is committed to advancing the state-of-the art in technology to provide consumers, businesses, educators and medical professionals with the comprehensive advantages of stereoscopic 3D. XPAND provides glasses on a linear scale from the most advanced and feature-packed, for sophisticated surgical, training, and home theater, to more ruggedized and affordable for cinema and mass-market use. X6D Limited is a global company whose products and services are marketed under the XPAND brand name. XPAND Directory page
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