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# 1936 Scophony

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Los Angeles—Dec 21, 2009

RealD Delivers Over 50% of Opening Weekend Domestic Gross for Twentieth Century Fox’s Avatar

Nearly $40 Million in Box Office from RealD 3D-Equipped Locations
In the largest theatrical 3D film release to date, RealD announced today that theatres equipped with RealD’s market-leading 3D cinema technology brought in nearly $40 million of the total domestic box office generated by 20th Century Fox’s AVATAR, which debuted at #1 during its opening weekend, earning more than $242.5 million worldwide. The box office generated in theatres with RealD technology accounted for over 50% of the total weekend's receipts.
 
“We congratulate our colleagues at 20th Century Fox on the tremendously successful release and spectacular campaign for AVATAR," said Michael V. Lewis, Chairman and CEO of RealD. "This landmark weekend with over half of the box office coming from RealD-equipped theatres demonstrates that audiences have both discovered and are becoming loyal fans of RealD’s new generation of 3D."
 
By far the world’s largest 3D cinema platform, RealD counts among its partners 19 of the world’s top 20 exhibitors with an industry-leading 9,500 screens under contract and 4,800 screens installed in 48 countries with 300 exhibition partners.
 
AVATAR takes us to a spectacular world beyond imagination, where a reluctant hero embarks on an epic adventure, ultimately fighting to save the alien world he has learned to call home. James Cameron, the Oscar®-winning director of “Titanic,” first conceived the film 15 years ago, when the means to realize his vision did not yet exist. Now, after four years of production, AVATAR, a live action film with a new generation of special effects, delivers a fully immersive cinematic experience of a new kind, where the revolutionary technology invented to make the film disappears into the emotion of the characters and the sweep of the story.
 
AVATAR stars Sam Worthington, Zoë Saldana, Michelle Rodriguez, and Sigourney Weaver. The film is written by James Cameron and produced by Cameron and Jon Landau.
About RealD: RealD (NYSE: RLD) is a leading global licensor of 3D technologies. RealD's extensive intellectual property portfolio is used in applications that enable a premium 3D viewing experience in the theater, the home and elsewhere. RealD licenses its RealD Cinema Systems to motion picture exhibitors that show 3D motion pictures and alternative 3D content. RealD also provides its RealD Display, active and passive eyewear, and RealD Format technologies to consumer electronics manufacturers and content producers and distributors to enable the delivery and viewing of 3D content.  RealD's cutting-edge 3D technologies have been used for applications such as piloting the Mars Rover.  RealD was founded in 2003 and has offices in Beverly Hills, California; Boulder, Colorado; London, United Kingdom; Shanghai, China; Hong Kong; and Tokyo, Japan. RealD Directory page
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