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# 1937 RCA

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LOS ANGELES and SEOUL—Jan 4, 2010

Samsung and RealD to Bring 3D Experience to the Home

RealD and Samsung Electronics today announced that RealD's industry-leading 3D technology will be integrated into Samsung's impressive line-up of 3D TVs. Samsung will support the proprietary stereoscopic RealD Format for the delivery and display of high-quality 3D content.

True to their mission to continually improve consumers' entertainment experience, the two companies will also work jointly on active eyewear technology and New Passive Display technology to promote the adoption of quality 3D TV.
 
"This partnership pairs world leaders in consumer electronics and 3D technology and will assure that people can enjoy all the 3D content being released in crystal clear 3D on 'RealD ready' Samsung TVs," stated Michael V. Lewis, Chairman and CEO of RealD. "Samsung's support of the RealD Format furthers the industry toward unified standards for the distribution and display of high-quality 3D in the home."
 
"Our collaboration with RealD is helping bring a new dimension of TV entertainment to consumer households around the world," said Dongho Shin, Senior Vice President of Visual Display Division, Samsung Electronics. "Together, we are committed to enhancing the TV viewing experience with the best that 3D technology can offer including immersive lifelike depth and a new realm of color clarity."
 
The RealD Format is an enhanced version of a side-by-side 3D format that uses a unique set of filters and other technology that multiplexes a left eye and right eye 3D image stream into a single channel for delivery of high definition 3D content using today's HD infrastructure to any 3D-enabled display type.
About RealD: RealD (NYSE: RLD) is a leading global licensor of 3D technologies. RealD's extensive intellectual property portfolio is used in applications that enable a premium 3D viewing experience in the theater, the home and elsewhere. RealD licenses its RealD Cinema Systems to motion picture exhibitors that show 3D motion pictures and alternative 3D content. RealD also provides its RealD Display, active and passive eyewear, and RealD Format technologies to consumer electronics manufacturers and content producers and distributors to enable the delivery and viewing of 3D content.  RealD's cutting-edge 3D technologies have been used for applications such as piloting the Mars Rover.  RealD was founded in 2003 and has offices in Beverly Hills, California; Boulder, Colorado; London, United Kingdom; Shanghai, China; Hong Kong; and Tokyo, Japan. RealD Directory page About Samsung Electronics Co., Ltd.: Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2008 consolidated sales of US$96 billion. Employing approximately 164,600 people in 179 offices across 61 countries, the company consists of seven independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. Samsung Electronics Co., Ltd. Directory page
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