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# 1938 Baird

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CES, LAS VEGAS, NV and TOKYO—Jan 6, 2010

Toshiba and RealD Collaborate to Bring 3D to the Home

Toshiba Corporation (TOKYO: 6502) and RealD today announced that the companies will cooperate in bringing 3D technology to Toshiba TVs, including support for the stereoscopic RealD Format, as Toshiba advances development of REGZA TVs able to deliver HD quality 3D content. The companies will also work together on technology for active eyewear compatible with Toshiba 3D-enabled displays.
 
“Toshiba plans to introduce 3D into our REGZA line-up of Full-HD LCD TVs in 2010, and we are delighted to work with RealD, the clear leader in the industry,” said Masaaki Osumi, President and CEO, Digital Media Network Company, Toshiba Corporation. “Home viewing is fast moving toward the total immersion offered by 3D, and Toshiba is determined to be in the vanguard in delivering this experience.”
 
“3D is opening new opportunities for home entertainment and we look forward to collaborating with Toshiba to bring an unmatched 3D experience to their products,” said Michael V. Lewis, Chairman and CEO of RealD. “RealD 3D technology has revolutionized cinema and the RealD Format promises to deliver a similar premium entertainment experience to the home utilizing today’s existing HD infrastructure.”
 
The RealD Format is a proprietary version of a side-by-side 3D format that multiplexes a left eye and right eye 3D image stream into a single channel for delivery of HD 3D content to any 3D-enabled display type – plasma, LCD or DLP. The RealD Format uses a unique set of proprietary filters and other technologies making it compatible with today’s HD infrastructure for high quality 3D delivered via cable, satellite, packaged media or the internet.
About RealD: RealD (NYSE: RLD) is a leading global licensor of 3D technologies. RealD's extensive intellectual property portfolio is used in applications that enable a premium 3D viewing experience in the theater, the home and elsewhere. RealD licenses its RealD Cinema Systems to motion picture exhibitors that show 3D motion pictures and alternative 3D content. RealD also provides its RealD Display, active and passive eyewear, and RealD Format technologies to consumer electronics manufacturers and content producers and distributors to enable the delivery and viewing of 3D content.  RealD's cutting-edge 3D technologies have been used for applications such as piloting the Mars Rover.  RealD was founded in 2003 and has offices in Beverly Hills, California; Boulder, Colorado; London, United Kingdom; Shanghai, China; Hong Kong; and Tokyo, Japan. RealD Directory page
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