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# 1936 Scophony

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Sacramento, CA—Jan 21, 2010

The 3D choice for the Sundance Film Festival is Barco

As the only digital cinema projectors selected for use at the 2010 Sundance Film Festival, Barco projectors will screen the festival's 3D entry, Cane Toads: The Conquest — a documentary by filmmaker Mark Lewis.

Barco, the global leader in digital cinema projection, proudly announces that Barco DP-3000 digital cinema projectors have been selected to screen the 2010 Sundance Film Festival's 3D entry, Cane Toads: The Conquest. This new documentary from Australian writer/director Mark Lewis is the first Australian digital 3D feature film, and a rare 3D entry at Sundance — following the festival's previous (and highly successful) 3D entry in 2008, Mark Pellington's “U2 3D.

During the 2010 festival, Cane Toads: The Conquest will be screened in Park City's Eccles auditorium, a 1,200-seat venue that's ideally suited for the Barco DP-3000's superb brightness. With Texas Instrument's DLP Cinema® technology at the core, Barco's flagship DP-3000 shines 30,000 lumens on screens up to 30m (98 feet) across, with remarkable clarity, contrast and colorimetry. Working in conjunction with the DP-3000, playback will originate from a Dolby® Digital Cinema server. Inside the DP-3000, Dolby 3D Digital Cinema technology will ensure a brilliant, premium quality 3D presentation for each Sundance audience.

“In 2008, the U2 3D screening was a turning point for the Sundance Film Festival. We had never screened a feature-length 3D documentary before, and it was clear that we were about to embark on something extraordinary,” said Ian Calderon, Director of Digital Initiatives for the Sundance Institute. “At the time, I turned to the parties that I knew who would deliver a world-class picture for our filmmakers and our audience. Barco was the clear leader in this space and their reputation in 3D spoke for itself. Barco projectors along with Dolby servers made for the perfect fit, so it was easy to conclude that they were the experts to reach out to. And this year, once again in the Eccles auditorium, we're very fortunate to have their combined support.

“Sundance is about platforming new talent, supporting artists, and helping filmmakers tell their stories,” continued Calderon. “And this year, we're showing a creative 3D project, and I'm grateful that it's happening with the support of Barco. The success in our presentation will manifest itself not only in the quality of the image, but in the quality of the people we work with. We are very fortunate to have Barco's technology and staff to support 3D at the 2010 Sundance Film Festival.”

“Over the past several years, the Sundance festival has grown into the world's most significant showcase for independent films,” said Joe DeMeo, Barco's Director of Sales for Digital Cinema,” and we're honored that once again this year, Barco is playing a significant part in another milestone 3D screening at Sundance. Whether it's the science fiction domain of Avatar, the concert experience with U2 3D, and now, the realm of the documentary film, we're delighted to help bring the filmmaker's vision to the screen, with the digital cinema industry's brightest and clearest images.”

The 2010 Sundance Film Festival runs from January 21 to 31 in Park City, Utah. Visit http://festival.sundance.org/2010 for full details.
Barco Contacts:
Media Contacts:

Alison Maxson
Press and PR contact Americas
Barco NV
Telephone +1 916 471 6914
alison.maxson@barco.com

Stephanie Vlegels
Press and PR contact EMEA
Barco NV
Telephone +32 56 36 81 66
stephanie.vlegels@barco.com

Anna Miao
Press and PR contact APAC Growth
Barco NV
Telephone: +886 2 7715 0229
anna.miao@barco.com

Samira Tang
Press and PR contact Greater China
Barco NV
Telephone +86 10 5650 2098
samira.tang@barco.com
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Logo: Barco Digital Cinema About Barco Digital Cinema: Barco, a global technology company, designs and develops networked visualization products for the Entertainment, Enterprise and Healthcare markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 3,300 employees worldwide. Barco posted sales of 1.029 billion euro in 2015. 

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Digital Cinema Directory page Barco Digital Cinema Web Site
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